Produce is where customers begin their journey to healthy living with simple easy to understand ingredients. It’s the gateway to growing sales in every category. Brands should celebrate their connection to the produce department to build trust and sales.

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Produce is where customers begin their journey to healthy living with simple easy to understand ingredients. It’s the gateway to growing sales in every category. Brands should celebrate their connection to the produce department to build trust and sales.

One of the things that makes natural, natural are the healthy, better for you products that personalize the value that they give to their consumers. It's these products that are driving sales across every category. It's these products that are the gateway to health and vitality and more importantly to center store sales success. This is the quickest path to grow sustainable sales in any category is to begin with produce.

Welcome. I appreciate you for listening. Today's podcast episode is a special one. Today's podcast episode, we're going to talk a lot about produce and the important role that produce plays within the entire store. And here's why this matters. When customers think about healthy products, the first place that they start is in the produce section. This is because produce has simple, easy to understand ingredients that customers can get their arms around. They can start experimenting with healthy products like organic, et cetera.

It's the produce section that's a gateway to the rest of the store. Now, one of the challenges that a lot of the retailers pay lip service to this and a lot of mainstream brands overlook this. So what do I mean by that? Customers that understand the benefit of the products that you're putting out there, understand the value of the simple ingredients that are in your product. And if you can start there and understand, for example, what is vitamin C from an orange? How does that relate to your product specifically or any of the other products that are out there? These are the strategies that you need to leverage when you're talking to the consumer that wants to buy your product. More importantly, this is where you need to educate the retailer on the value of the consumer that you drive into the stores. And again, this all begins in the produce section.

On today's podcast episode, you're going to get a Ph.D. in all things produce from Lori. She's the host of the Produce Moms. It's a podcast that I've been listening to for quite a while. You're going to want to check it out. What she does is she helps educate consumers and retailers and brands about the value of produce and how to develop a solid business strategy to leverage the strength of produce in center store.

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