Personal brand is much bigger and all-encompassing than a logo, a color palette, a nice-looking website, and business cards. Your personal brand is the image you put forth both online and offline.

Your values, unique skills, experiences, stories, personality, and image make up who you are and what you stand for.

More than ever, people are building thriving businesses around personal brands. Some struggle while others earn 6-or 7-figure incomes.

In today's episode, I have a conversation with brand strategist, Mike Kim. Mike outlines some of his 8-step blueprint to showcase your unique expertise and build a highly profitable, personally fulfilling business.

The full blueprint is shared in Mike's book "You Are The Brand." Mike's refreshing approach has made him a sought-after speaker, online educator, and consultant for top rated leaders like John Maxwell, Donald Miller, and Daniel G. Amen, MD.

Mike has been featured in and written for Inc., Entrepreneur, and The Huffington Post. He is also host of the top-rated and ranked podcast, The Brand You Podcast. He has spoken at industry leading events including Social Media Marketing World, Tribe Conference, and Podcast Management. He has been a guest on leading podcasts like Smart Passive Income, Marketing Made Simple, and Read to Lead.

Connect with Mike Kim:

• Website: mikekim.com
• Instagram: instagram.com/mikekimtv
• LinkedIn: linkedin.com/in/mikekimtv

Additional Resources:

• You Are The Brand | Mike Kim
• Brand You Podcast

Connect with Gayla:

• Website: https://www.gaylascrivener.com/
• LinkedIn: https://www.linkedin.com/in/gaylascrivener/
• Facebook: https://www.facebook.com/GaylaScrivenerWorkFromAnywhere/
• Instagram: https://www.instagram.com/gscrivener/

Content Marketing Resources:

• Scrivener Solutions: https://scrivenersolutions.com/
• YouTube: https://www.youtube.com/channel/UCXn6GdZzFN9Ij9Iqe41heew
• Free Download: 48 Social Media Post Ideas http://scrivenersolutions.com/48ideas