Billie Asmus, inventor of the Repaint Tray, is back to share with us in Part 2 of this series how she is leveraging organic social media to grow exposure and sell her product. We discuss knowing when it's time to hire help, utilizing influencers for content exposure, and just being willing to ask people to share your content. If you want to know how to leverage social media, with a degree in marketing and communications, this entrepreneur knows where to start.