Still thinking of your Instagram as just another marketing channel? It’s time to shift your mindset. The truth is, in 2025 your social media is your portfolio. In this episode, Emma dives into the reality that, no matter your industry, your Instagram presence is no longer optional, it’s foundational. Emma unpacks how consumer behavior is rapidly shifting away from traditional search engines and toward social media as the first place people go to evaluate a brand. Whether you’re a service or a product-based business, your audience is making snap judgments based on what they see on your profile - and if your social content doesn’t match the quality of your website, you could be losing potential clients without even realizing it. Emma shares real examples, data-backed insights, and a clear call to elevate your brand presence in a way that aligns with how people actually shop and discover businesses today.

Listen in as Emma explains:

• Why inconsistent branding between your website and social platforms can erode trust and block conversions

• The shifts in consumer behavior that show more people searching for businesses on Instagram than Google

• How to treat your social media like your digital storefront

And so much more!

 

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