This episode is all about trying to make some kind of impact... how you can actually get people to notice what it is that you're doing and make them want to care about it, enough perhaps to become your client. So for this people really need to know what it is that you do. Not for a myriad of things that you might be interested in doing, but the core things that you do well and that are profitable for your business. Alongside all of this is the need to have some kind of emotional impact as well, something that really resonates with your clients. We go into all of this in the podcast, so why don't you have a listen...