HUGE COMPANY MERGER IN B2B SAAS! Tune in to this special episode to hear Jared and Isaac explain why this is such an important event in this industry. They also explore the synergy between ecosystem-led growth (ELG) and Nearbound marketing, emphasizing their positive impact on B2B.

Takeaways

• The merger between Crossbeam and Reveal creates a unified network that benefits customers and partners.
• The concepts of ecosystem-led growth (ELG) and nearbound complement each other and can be used together to drive business growth.
• Network effects play a crucial role in the value and success of a platform.
• Cross-functional strategies are necessary for companies to better serve the needs of customers.
• The merger between Crossbeam and Reveal will lead to a stronger and more valuable network for all stakeholders. Nearbound marketing can elevate credibility and attract opportunities in the B2B industry.
• Choosing the market first and building a product that aligns with the market's needs is crucial for success.
• The market is undergoing a major shift, and being part of that shift can lead to growth and opportunities.
• A movement within a market is like a brush fire, clearing out the old and making way for new growth.
• The market is an ecosystem that requires periodic clearing to allow for healthy and strong growth.

Chapters

00:00 Introduction

02:46 Language as a Network Effect

08:24 The Power of Network Effects

13:31 The Importance of Go-to-Market Strategies

21:28 ELG and Nearbound: Complementary Strategies

23:22 Closing Remarks

26:17 Microsoft's Recognition of Market Shift

29:33 Conversations Happening Across Industries

31:02 The Challenge of Reaching Buyers

36:14 Choosing the Market First

44:14 The Brush Fire of a Market Movement

45:42 The Market as an Ecosystem