The Engage For Good Podcast with Alli Murphy

168: To Succeed Causes Need to Stand Out from the Crowd

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Today on Cause Talk Radio, Megan and Joe talk to Julie Cottineau, founder and CEO of BrandTwist, a brand consultancy, and creator of Brand School Online, a learning program that teaches small business owners, entrepreneurs and non-profits how to create powerful brands that break-through crowded markets.

Julie is also the author of a new bestseller: TWIST: How Fresh Perspectives Build Breakthrough Brands.

On the show, Megan, Julie and Joe discuss:

  • Julie's career path to branding expert, including her unacknowledged invention of the Pet Rock and a stint with Sir Richard Branson.
  • How Julie defines Brand and a Brand Twist.
  • When is it appropriate for organizations to Twist? And why it's okay to turn off some people!
  • How you find your twist in the marketplace by looking both within your own brand story and outside your industry.
  • The importance of failing harder and developing focus when it comes to brand development.
  • The incredible opportunity nonprofits and businesses have to promote themselves and build their brands.

    • Links & Notes

    • BrandTwist
    • Julie on Twitter
    • Julie's Free Brand Health Check
      • ...more
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