Cole is the founder of Hive Apparel, a non-profit company donating all it's profits to the bees. In 2014, Cole opened a newspaper and saw a headline about bees going extinct. Already owning Hive apparel at the time, Cole put 2 and 2 together and immediately pursued the idea to tie his company to the bees. Since then, he has gone from donating 2% of his profits to being a full non-profit  company as well as owning 10 Hives (each Hive containing over 1 million bees). 

*Disclaimer: originally S3 E15 - Saving the Bees (feat. Cole Ehresmann Founder of Hive Apparel)*