The Petrus Development Show

169 - Navigating Fundraising Failure (Statistics and Strategies): Andrew Robison


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Andrew begins this episode by emphasizing that fundraisers should expect failures as normal parts of the job.  There's no way to avoid potential donors who respond unfavorably, and to effectively handle this inevitable rejection, fundraisers have to remember that rejection isn't personal.  Donors have countless reasons for declining that rarely relate to the fundraiser themselves.


After sharing their list of daunting statistics for fundraisers, Andrew and Rhen follow up by discussing coping strategies for perceived failure.  Long story short:  a resilient mindset and supportive community help fundraisers persist through challenges, knowing that facing and overcoming failure is fundamental to eventual fundraising success.
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