View the full show notes, including a summary of practical tips, on the Amplifying Research website: https://www.amplifyingresearch.com/podcast/17-bonnie-johnson-and-anna-dennis

Today's episode is a deep dive with Bonnie Johnson and Anna Dennis from the Academy of Social Sciences.

Bonnie is the Academy's Communications Director with over 15 years of diverse experience in comms and marketing, specialising in not-for-profits. Anna is the Academy's Communications Manager with an honours in sociology and experience in the NGO space.

Over the last four years, Bonnie and Anna have achieved incredible things for the Academy, including the Seriously Social podcast reaching more than 100,000 downloads in three years and increasing the Academy's newsletter open rate from 12% to 47%.

In this episode, we use these initiatives as case studies to explore how Bonnie and Anna transformed the comms and engagement approach at the Academy of Social Sciences.

Whether you're the leader of a research org, a professional staff member, or an individual researcher, this episode is packed with actionable insights for boosting your reach!

Setting clear goals for communications strategies

Identifying and understanding your target audience

Developing effective newsletters with high open rates

Creating and refining podcast content

Building and managing an effective communications team

Building trust in comms roles

Implementing and adapting communications strategies

Tracking metrics and providing regular progress reports

Leveraging technology and tools for efficient communication

https://socialsciences.org.au

[email protected]

Chris Pahlow on LinkedIn

Amplifying Research