Aesthetically Speaking

17. Branding Challenge - Marianne's Sunless Tanning Business, Custom Sun

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In today's episode, we take on a unique branding challenge for our sister-in-law, Marianne's, sunless tanning business, Custom Sun. 

Marianne wants her brand to stand out and exude sophistication, drawing inspiration from sunset colors and a desire for a safe customer experience. 

I discuss my process of creating a visually stunning logo lockup and explore various design treatments. This design showcases the importance of color palettes and creating brands that are both unique and memorable. 

Stay tuned to the end as we provide an update to our very first branding challenge with our brother, Andrew, and how he is using the brand today, along with creating a website.

In this episode Rebecca & Abby share:
  • The process of creating a visually cohesive and elevated brand for Marianne's sunless tanning business, Custom Sun.
  • The importance of choosing the right color palette and visual treatments to represent a brand's identity and message effectively.
  • Rebecca’s responsibility as a designer to help clients grow into their brands and embody the qualities that were envisioned from the beginning.
  • An update to the very first branding challenge of our brother, Andrew, and how he is now using her brand.
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    Visit the show notes for this episode:
    • Ep. 17 | Branding Challenge - Marianne's Sunless Tanning Business, Custom Sun
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      Related Episode:
      • Ep. 2 | Branding Challenge: Branding for Our Brother, Andrew

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        Connect with Rebecca:
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        • Website - rebeccapetersonstudio.com
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          Aesthetically SpeakingBy Rebecca Peterson
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