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#17: Campaigns vs. Flows—The One Mistake Costing You Sales
If you’ve ever felt stuck deciding whether to send a campaign or set up a flow in Klaviyo, you’re not alone! Too many e-commerce store owners make a critical mistake—either only sending campaigns or only relying on flows—and it’s costing them sales.
In this episode, I’m breaking it down so you’ll know exactly when to use each one and how they work together to grow your revenue on autopilot.
💡 What You’ll Learn:
00:00 Campaigns vs. Flows: What’s the Difference?
01:31 The Magic of Using Both Together
02:48 When to Use a Campaign (and How to Do It Right!)
03:43 When to Use a Flow (and Why It’s Your Best Friend)
04:59 My 6-Week Email Cycle That Works Like a Charm
06:34 The One Flow You Cannot Afford to Get Wrong
07:17 How One Campaign Saved Me From a Huge Mistake
08:30 Your Next Steps to Start Winning With Email
Hit subscribe and let’s turn your email list into income! 🚀
Grow Your Store with KlaviyoKlaviyo helps e-commerce stores turn email into revenue with powerful automations tools.
Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.
🚀 Join the Klaviyo Launchpad Waitlist – My step-by-step course on starting & scaling with Klaviyo!
🎁 FREE RESOURCES:
➡️ Quick-Start Checklist: High-Converting Pop-Ups & Welcome Flows
➡️ 50 Tried & Tested Email Subject Lines
⚡️ ABOUT INBOX TO INCOME:
I, Liezle, help early-stage e-commerce entrepreneurs harness Klaviyo’s full potential to turn email lists into powerful sales channels. With actionable tips and bite-sized strategies, I simplify email marketing to boost your revenue and reclaim your time. Subscribe for insights on Klaviyo, Shopify, and email marketing to grow your business with confidence!
🎧 RATE, REVIEW & FOLLOW ON:
🔹 Apple Podcasts: https://podcasts.apple.com/za/podcast/inbox-to-income/id1772039490
🔹 Spotify: https://open.spotify.com/show/3feNhX3HOt8fu3UasnLCup?si=ea950ffd1635494f
🌐 CONNECT WITH ME:
YouTube: Inbox to Income
Instagram: @shecommerce_simplified
LinkedIn: ...
View all episodes
By Liezle PotgieterIf you’ve ever felt stuck deciding whether to send a campaign or set up a flow in Klaviyo, you’re not alone! Too many e-commerce store owners make a critical mistake—either only sending campaigns or only relying on flows—and it’s costing them sales.
In this episode, I’m breaking it down so you’ll know exactly when to use each one and how they work together to grow your revenue on autopilot.
💡 What You’ll Learn:
00:00 Campaigns vs. Flows: What’s the Difference?
01:31 The Magic of Using Both Together
02:48 When to Use a Campaign (and How to Do It Right!)
03:43 When to Use a Flow (and Why It’s Your Best Friend)
04:59 My 6-Week Email Cycle That Works Like a Charm
06:34 The One Flow You Cannot Afford to Get Wrong
07:17 How One Campaign Saved Me From a Huge Mistake
08:30 Your Next Steps to Start Winning With Email
Hit subscribe and let’s turn your email list into income! 🚀
Grow Your Store with KlaviyoKlaviyo helps e-commerce stores turn email into revenue with powerful automations tools.
Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.
🚀 Join the Klaviyo Launchpad Waitlist – My step-by-step course on starting & scaling with Klaviyo!
🎁 FREE RESOURCES:
➡️ Quick-Start Checklist: High-Converting Pop-Ups & Welcome Flows
➡️ 50 Tried & Tested Email Subject Lines
⚡️ ABOUT INBOX TO INCOME:
I, Liezle, help early-stage e-commerce entrepreneurs harness Klaviyo’s full potential to turn email lists into powerful sales channels. With actionable tips and bite-sized strategies, I simplify email marketing to boost your revenue and reclaim your time. Subscribe for insights on Klaviyo, Shopify, and email marketing to grow your business with confidence!
🎧 RATE, REVIEW & FOLLOW ON:
🔹 Apple Podcasts: https://podcasts.apple.com/za/podcast/inbox-to-income/id1772039490
🔹 Spotify: https://open.spotify.com/show/3feNhX3HOt8fu3UasnLCup?si=ea950ffd1635494f
🌐 CONNECT WITH ME:
YouTube: Inbox to Income
Instagram: @shecommerce_simplified
LinkedIn: ...