Inbox to Income

You’ve got the product, the customers, and an email list… but every time you hit send, it feels like you’re shouting into the void. No clicks. No sales. Just crickets.

Here’s the good news: It’s not your product, and it’s not your audience—it’s how you’re writing and planning your emails.

In today’s episode, I’m breaking down exactly how to fix that so your emails get opened, clicked, and converted into sales. Plus, I’ll share a simple strategy to help you plan your emails in advance—so you never feel stuck wondering, What should I send next?

🕒 Episode Breakdown

[00:00] Why Your Emails Aren’t Converting (And How to Fix It)

→ If your emails are going unread, it’s not your fault—it’s your strategy

→ The biggest challenge my clients face: What to send and when?

→ Why email marketing often gets pushed to the bottom of your to-do list

[02:56] The 3 Biggest Email Marketing Mistakes Holding You Back

🚨 Mistake #1: Generic subject lines that don’t spark curiosity

🚨 Mistake #2: Only sending emails when you’re running a sale

🚨 Mistake #3: No personalization—making your emails feel robotic

[06:15] How to Write Emails That Actually Convert

✅ The secret to crafting a subject line that gets clicks

✅ The one thing every e-commerce email should include (most don’t!)

✅ Why storytelling is the fastest way to build trust and boost sales

✅ Formatting tricks to make your emails skimmable and engaging

[09:06] Planning Your Emails So You Stay Consistent

📅 The 6-week promo schedule that ensures you always know what to send

📊 Why A/B testing your subject lines for a full quarter is a game-changer

🛠️ The Email Marketing Planner that makes writing & scheduling a breeze

[11:55] Your Next Steps to Improve Your Emails Today

→ Treat you

Grow Your Store with Klaviyo
Klaviyo helps e-commerce stores turn email into revenue with powerful automations tools.

Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.

🚀 Join the Klaviyo Launchpad Waitlist – My step-by-step course on starting & scaling with Klaviyo!

🎁 FREE RESOURCES:
➡️ Quick-Start Checklist: High-Converting Pop-Ups & Welcome Flows
➡️ 50 Tried & Tested Email Subject Lines

⚡️ ABOUT INBOX TO INCOME:
I, Liezle, help early-stage e-commerce entrepreneurs harness Klaviyo’s full potential to turn email lists into powerful sales channels. With actionable tips and bite-sized strategies, I simplify email marketing to boost your revenue and reclaim your time. Subscribe for insights on Klaviyo, Shopify, and email marketing to grow your business with confidence!

🎧 RATE, REVIEW & FOLLOW ON:

🔹 Apple Podcasts: https://podcasts.apple.com/za/podcast/inbox-to-income/id1772039490

🔹 Spotify: https://open.spotify.com/show/3feNhX3HOt8fu3UasnLCup?si=ea950ffd1635494f

🌐 CONNECT WITH ME:
YouTube: Inbox to Income
Instagram: @shecommerce_simplified
LinkedIn: ...

🚨 Are your Canva-designed emails getting low open rates, poor engagement, or—worse—going straight to spam? 😱 If you're uploading full-image emails into Klaviyo, you're making a huge mistake that's hurting your deliverability.

In this episode, I’m breaking down:
✔️ Why image-only emails land in spam
✔️ The best Canva image sizes for Klaviyo
✔️ How to use Canva the RIGHT way to design high-converting emails
✔️ The #1 fix that doubled my client’s click rates!

🎯 Listen till the end for a step-by-step breakdown of designing emails in Klaviyo!

🎯 P.S. This episode includes a visual walkthrough! If you want to see me build an email inside Klaviyo step by step, watch the full video on YouTube 👉 Watch Here

Grow Your Store with Klaviyo
Klaviyo helps e-commerce stores turn email into revenue with powerful automations tools.

Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.

🚀 Join the Klaviyo Launchpad Waitlist – My step-by-step course on starting & scaling with Klaviyo!

🎁 FREE RESOURCES:
➡️ Quick-Start Checklist: High-Converting Pop-Ups & Welcome Flows
➡️ 50 Tried & Tested Email Subject Lines

⚡️ ABOUT INBOX TO INCOME:
I, Liezle, help early-stage e-commerce entrepreneurs harness Klaviyo’s full potential to turn email lists into powerful sales channels. With actionable tips and bite-sized strategies, I simplify email marketing to boost your revenue and reclaim your time. Subscribe for insights on Klaviyo, Shopify, and email marketing to grow your business with confidence!

🎧 RATE, REVIEW & FOLLOW ON:

🔹 Apple Podcasts: https://podcasts.apple.com/za/podcast/inbox-to-income/id1772039490

🔹 Spotify: https://open.spotify.com/show/3feNhX3HOt8fu3UasnLCup?si=ea950ffd1635494f

🌐 CONNECT WITH ME:
YouTube: Inbox to Income
Instagram: @shecommerce_simplified
LinkedIn: ...

📩 Struggling to get Klaviyo set up the right way? You're not alone! Most beginners skip crucial setup steps that can make or break their email marketing success. But don’t worry—I’ve got you covered. In this episode, I walk you through the 8 must-do steps to ensure your Klaviyo email marketing setup is fully optimized from day one.

From email deliverability to segmentation, this step-by-step tutorial will help you set up Klaviyo the right way—so your emails land in inboxes, convert more customers, and boost your store's revenue. 🚀

What You’ll Learn in This Episode:

✅ The #1 mistake most Klaviyo beginners make (and how to fix it!)
✅ How to connect Klaviyo to Shopify and track customer behavior properly
✅ Why DMARC, branded sending domains, and UTM tracking matter for email success
✅ The 3 essential email flows every e-commerce business should set up today
✅ How to segment your list for higher engagement and better email deliverability

Timestamps:

00:00 Introduction to Email Marketing Success
02:20 The Importance of Proper Setup in Klaviyo
03:44 Avoiding Common Mistakes in Email Marketing
03:56 Step 1: Getting Started with Klaviyo
04:41 Step 2: Email Sending & Deliverability Settings
17:50 Step 3: Integrate Your E-Commerce Store With Klaviyo
22:12 Step 4: Importing Email Lists & Best Practices
24:22 Step 5: Create a High-Converting Sign-Up Form
29:12 Step 6: Set Up Key Segments for Email Lists
33:03 Step 7: Send Your First Campaign
35:48 Step 8: Automate Your Email Flows (Welcome, Abandon Cart & Browse Abandonment)
38:42 Recap & Next Steps

📌 Resources Mentioned:

🔗 Get my Free Shopify-Klaviyo Integration Checklist 
🔗 Grab the E-Commerce Email Planner
🔗 How to Set Up a Branded Sending Domain & DMARC Settings in Klaviyo 
🔗 Grow Your Store with Klaviyo!

👉 If you enjoyed this episode, please take a second to leave a review—it helps more e-commerce store owners find this podcast!

🚀 Join the Klaviyo Launchpad Waitlist – My step-by-step course on starting & scaling with Klaviyo!

🎁 FREE RESOURCES:
➡️ Quick-Start Checklist: High-Converting Pop-Ups & Welcome Flows
➡️ 50 Tried & Tested Email Subject Lines

⚡️ ABOUT INBOX TO INCOME:
I, Liezle, help early-stage e-commerce entrepreneurs harness Klaviyo’s full potential to turn email lists into powerful sales channels. With actionable tips and bite-sized strategies, I simplify email marketing to boost your revenue and reclaim your time. Subscribe for insights on Klaviyo, Shopify, and email marketing to grow your business with confidence!

🎧 RATE, REVIEW & FOLLOW ON:

🔹 Apple Podcasts: https://podcasts.apple.com/za/podcast/inbox-to-income/id1772039490

🔹 Spotify: https://open.spotify.com/show/3feNhX3HOt8fu3UasnLCup?si=ea950ffd1635494f

🌐 CONNECT WITH ME:
YouTube: Inbox to Income
Instagram: @shecommerce_simplified
LinkedIn: ...

If you’ve ever felt stuck deciding whether to send a campaign or set up a flow in Klaviyo, you’re not alone! Too many e-commerce store owners make a critical mistake—either only sending campaigns or only relying on flows—and it’s costing them sales.

In this episode, I’m breaking it down so you’ll know exactly when to use each one and how they work together to grow your revenue on autopilot.

💡 What You’ll Learn:

00:00 Campaigns vs. Flows: What’s the Difference?

01:31 The Magic of Using Both Together

02:48 When to Use a Campaign (and How to Do It Right!)

03:43 When to Use a Flow (and Why It’s Your Best Friend)

04:59 My 6-Week Email Cycle That Works Like a Charm

06:34 The One Flow You Cannot Afford to Get Wrong

07:17 How One Campaign Saved Me From a Huge Mistake

08:30 Your Next Steps to Start Winning With Email

Hit subscribe and let’s turn your email list into income! 🚀

Grow Your Store with Klaviyo
Klaviyo helps e-commerce stores turn email into revenue with powerful automations tools.

Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.

🚀 Join the Klaviyo Launchpad Waitlist – My step-by-step course on starting & scaling with Klaviyo!

🎁 FREE RESOURCES:
➡️ Quick-Start Checklist: High-Converting Pop-Ups & Welcome Flows
➡️ 50 Tried & Tested Email Subject Lines

⚡️ ABOUT INBOX TO INCOME:
I, Liezle, help early-stage e-commerce entrepreneurs harness Klaviyo’s full potential to turn email lists into powerful sales channels. With actionable tips and bite-sized strategies, I simplify email marketing to boost your revenue and reclaim your time. Subscribe for insights on Klaviyo, Shopify, and email marketing to grow your business with confidence!

🎧 RATE, REVIEW & FOLLOW ON:

🔹 Apple Podcasts: https://podcasts.apple.com/za/podcast/inbox-to-income/id1772039490

🔹 Spotify: https://open.spotify.com/show/3feNhX3HOt8fu3UasnLCup?si=ea950ffd1635494f

🌐 CONNECT WITH ME:
YouTube: Inbox to Income
Instagram: @shecommerce_simplified
LinkedIn: ...