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#18: How to Set Up Klaviyo (2025) | 8 Easy Steps for Beginners
📩 Struggling to get Klaviyo set up the right way? You're not alone! Most beginners skip crucial setup steps that can make or break their email marketing success. But don’t worry—I’ve got you covered. In this episode, I walk you through the 8 must-do steps to ensure your Klaviyo email marketing setup is fully optimized from day one.
From email deliverability to segmentation, this step-by-step tutorial will help you set up Klaviyo the right way—so your emails land in inboxes, convert more customers, and boost your store's revenue. 🚀
What You’ll Learn in This Episode:
✅ The #1 mistake most Klaviyo beginners make (and how to fix it!)
✅ How to connect Klaviyo to Shopify and track customer behavior properly
✅ Why DMARC, branded sending domains, and UTM tracking matter for email success
✅ The 3 essential email flows every e-commerce business should set up today
✅ How to segment your list for higher engagement and better email deliverability
Timestamps:
00:00 Introduction to Email Marketing Success
02:20 The Importance of Proper Setup in Klaviyo
03:44 Avoiding Common Mistakes in Email Marketing
03:56 Step 1: Getting Started with Klaviyo
04:41 Step 2: Email Sending & Deliverability Settings
17:50 Step 3: Integrate Your E-Commerce Store With Klaviyo
22:12 Step 4: Importing Email Lists & Best Practices
24:22 Step 5: Create a High-Converting Sign-Up Form
29:12 Step 6: Set Up Key Segments for Email Lists
33:03 Step 7: Send Your First Campaign
35:48 Step 8: Automate Your Email Flows (Welcome, Abandon Cart & Browse Abandonment)
38:42 Recap & Next Steps
📌 Resources Mentioned:
🔗 Get my Free Shopify-Klaviyo Integration Checklist
🔗 Grab the E-Commerce Email Planner
🔗 How to Set Up a Branded Sending Domain & DMARC Settings in Klaviyo
🔗 Grow Your Store with Klaviyo!
👉 If you enjoyed this episode, please take a second to leave a review—it helps more e-commerce store owners find this podcast!
🚀 Join the Klaviyo Launchpad Waitlist – My step-by-step course on starting & scaling with Klaviyo!
🎁 FREE RESOURCES:
➡️ Quick-Start Checklist: High-Converting Pop-Ups & Welcome Flows
➡️ 50 Tried & Tested Email Subject Lines
⚡️ ABOUT INBOX TO INCOME:
I, Liezle, help early-stage e-commerce entrepreneurs harness Klaviyo’s full potential to turn email lists into powerful sales channels. With actionable tips and bite-sized strategies, I simplify email marketing to boost your revenue and reclaim your time. Subscribe for insights on Klaviyo, Shopify, and email marketing to grow your business with confidence!
🎧 RATE, REVIEW & FOLLOW ON:
🔹 Apple Podcasts: https://podcasts.apple.com/za/podcast/inbox-to-income/id1772039490
🔹 Spotify: https://open.spotify.com/show/3feNhX3HOt8fu3UasnLCup?si=ea950ffd1635494f
🌐 CONNECT WITH ME:
YouTube: Inbox to Income
Instagram: @shecommerce_simplified
LinkedIn: ...
View all episodes
By Liezle Potgieter📩 Struggling to get Klaviyo set up the right way? You're not alone! Most beginners skip crucial setup steps that can make or break their email marketing success. But don’t worry—I’ve got you covered. In this episode, I walk you through the 8 must-do steps to ensure your Klaviyo email marketing setup is fully optimized from day one.
From email deliverability to segmentation, this step-by-step tutorial will help you set up Klaviyo the right way—so your emails land in inboxes, convert more customers, and boost your store's revenue. 🚀
What You’ll Learn in This Episode:
✅ The #1 mistake most Klaviyo beginners make (and how to fix it!)
✅ How to connect Klaviyo to Shopify and track customer behavior properly
✅ Why DMARC, branded sending domains, and UTM tracking matter for email success
✅ The 3 essential email flows every e-commerce business should set up today
✅ How to segment your list for higher engagement and better email deliverability
Timestamps:
00:00 Introduction to Email Marketing Success
02:20 The Importance of Proper Setup in Klaviyo
03:44 Avoiding Common Mistakes in Email Marketing
03:56 Step 1: Getting Started with Klaviyo
04:41 Step 2: Email Sending & Deliverability Settings
17:50 Step 3: Integrate Your E-Commerce Store With Klaviyo
22:12 Step 4: Importing Email Lists & Best Practices
24:22 Step 5: Create a High-Converting Sign-Up Form
29:12 Step 6: Set Up Key Segments for Email Lists
33:03 Step 7: Send Your First Campaign
35:48 Step 8: Automate Your Email Flows (Welcome, Abandon Cart & Browse Abandonment)
38:42 Recap & Next Steps
📌 Resources Mentioned:
🔗 Get my Free Shopify-Klaviyo Integration Checklist
🔗 Grab the E-Commerce Email Planner
🔗 How to Set Up a Branded Sending Domain & DMARC Settings in Klaviyo
🔗 Grow Your Store with Klaviyo!
👉 If you enjoyed this episode, please take a second to leave a review—it helps more e-commerce store owners find this podcast!
🚀 Join the Klaviyo Launchpad Waitlist – My step-by-step course on starting & scaling with Klaviyo!
🎁 FREE RESOURCES:
➡️ Quick-Start Checklist: High-Converting Pop-Ups & Welcome Flows
➡️ 50 Tried & Tested Email Subject Lines
⚡️ ABOUT INBOX TO INCOME:
I, Liezle, help early-stage e-commerce entrepreneurs harness Klaviyo’s full potential to turn email lists into powerful sales channels. With actionable tips and bite-sized strategies, I simplify email marketing to boost your revenue and reclaim your time. Subscribe for insights on Klaviyo, Shopify, and email marketing to grow your business with confidence!
🎧 RATE, REVIEW & FOLLOW ON:
🔹 Apple Podcasts: https://podcasts.apple.com/za/podcast/inbox-to-income/id1772039490
🔹 Spotify: https://open.spotify.com/show/3feNhX3HOt8fu3UasnLCup?si=ea950ffd1635494f
🌐 CONNECT WITH ME:
YouTube: Inbox to Income
Instagram: @shecommerce_simplified
LinkedIn: ...