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17. Chase Friedman: The Framework For Building A Purpose-Driven Brand
Love the show? Send us a message to get featured in one of our future episodes.
Chase Friedman is a brand strategist and coach and the Founder of Vanquish Media Group, a brand marketing agency that supports organizations who aspire to Do Good and Do Well. His core belief is that all businesses and organizations have the potential to profit with purpose. To achieve this balance, he cultivates a balance of brand strategy, storytelling and marketing designed to transform audiences into ambassadors. With a diverse client portfolio including VC-backed Startups, SMBs, and non-profits, Chase provides strategic brand leadership resulting in sustainable growth and societal impact. Having produced over 1,500 branded content assets, with over 500 million views, resulting in +$45 million in revenue and donations, Chase has proven the potential for any business to profit with purpose.
Chase is also a member of 1% for the Planet, commits his time to multiple pro-bono and non-profit initiatives and serves on the Board of Advisors for the non-profit Film2Future foundation.
On today's episode, we cover:
- Chase's favorite brew (1:59)
- What is a purpose-driven brand (2:57)
- How brand purpose drives business growth (8:34)
- The state of greenwashing and how it can damage a brand (12:18)
- Chase's background in film & TV - brand purpose in storytelling (16:12)
- Final thoughts and takeaways (20:40)
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Follow Chase
Follow Chase on LinkedIn
Visit vanquishmediagroup.com
Follow Pat
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Follow the Show @brandsoverbrews
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Join the Brands Over Brews Newsletter
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View all episodes
By Pat CooperLove the show? Send us a message to get featured in one of our future episodes.
Chase Friedman is a brand strategist and coach and the Founder of Vanquish Media Group, a brand marketing agency that supports organizations who aspire to Do Good and Do Well. His core belief is that all businesses and organizations have the potential to profit with purpose. To achieve this balance, he cultivates a balance of brand strategy, storytelling and marketing designed to transform audiences into ambassadors. With a diverse client portfolio including VC-backed Startups, SMBs, and non-profits, Chase provides strategic brand leadership resulting in sustainable growth and societal impact. Having produced over 1,500 branded content assets, with over 500 million views, resulting in +$45 million in revenue and donations, Chase has proven the potential for any business to profit with purpose.
Chase is also a member of 1% for the Planet, commits his time to multiple pro-bono and non-profit initiatives and serves on the Board of Advisors for the non-profit Film2Future foundation.
On today's episode, we cover:
- Chase's favorite brew (1:59)
- What is a purpose-driven brand (2:57)
- How brand purpose drives business growth (8:34)
- The state of greenwashing and how it can damage a brand (12:18)
- Chase's background in film & TV - brand purpose in storytelling (16:12)
- Final thoughts and takeaways (20:40)
Try Fiverr Pro
Work with pro freelance talent. No subscription fees required. Create your free account today.
Get started
Follow Chase
Follow Chase on LinkedIn
Visit vanquishmediagroup.com
Follow Pat
Follow Pat on X @patbcooper
Follow Pat on LinkedIn
Follow the Show @brandsoverbrews
X | Instagram | LinkedIn
Join the Brands Over Brews Newsletter
Become a Guest or Sponsor The Show