Brands Over Brews

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Callum Armstrong is a marketing coach and social entrepreneur. Over the last 6+ years, he has developed a content marketing agency, coached clients, and started, built, and exited a handful of companies. In his current role, he helps businesses and environmental charities to get lasting results from their marketing. He also runs Conservation Amplified, a charity that produces the People Helping Nature podcast and creates interesting content to help make environmental conservation mainstream.

On today's first mini masterclass, we welcome Callum back on the show to break down the top 7 ways to improve your B2B website. Learn how to elevate your digital marketing funnel where most journeys start - on your site. 

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Callum Armstrong is a marketing coach and social entrepreneur. Over the last 6+ years, he has developed a content marketing agency, coached clients, and started, built, and exited a handful of companies. In his current role, he helps businesses and environmental charities to get lasting results from their marketing. He also runs Conservation Amplified, a charity that produces the People Helping Nature podcast and creates interesting content to help make environmental conservation mainstream.

On today's episode, we cover:

• Callum's favorite brew (01:27)
• 4 step method for getting your content right (02:26)
• Getting the most value out of content marketing (09:07)
• How Conservation Amplified is making biodiversity conservation mainstream (13:32)
• Callum's hot take on how brands are communicating with customers (18:08) 
• Final thoughts and takeaways (20:38)

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Visit www.pasteandpublish.com
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Mike Begg is an entrepreneur and expert in eCommerce and digital marketing. Mike co-founded AMZ Advisers with his two partners in 2015, which has generated over half a billion in sales for its clients. Mike and the AMZ team also operate AMZ Courses, educating Amazon sellers on how to maximize sales on the platform, and GoAvance, which helps brands expand into Latin America. Mike loves sharing advice and help on anything related to Amazon and building businesses.

On today's episode, we cover:

• Mike's favorite brew (01:36)
• How Mike got started in eCommerce (02:41)
• Going global with product-based brands (08:02)
• The best platforms for eCommerce (12:05)
• Mike's hot take on using Amazon for brand building (14:11) 
• Final thoughts and takeaways (15:49)

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Josh Thomas is a 15-year grizzled veteran entrepreneur who has worked with more than 5,000 entrepreneurs across 30 different industries over the last 15 years. Many of his top clients have been able to 2X, 3X, and even 5X their sales in less than 90 days by following his proven sales systems and guidance.

A long-time business consultant, he is the Co-Founder of Anabots AI as well as host of “The Do Zone” and “Basic Business AI” podcast. Austin,Texas is currently home although he’s originally a Kentucky boy.

On today's episode, we cover:

• Josh's favorite brew (01:59)
• The H2M Content Method (02:40)
•  Using AI to turn appointments into leads (06:00)
• Which businesses will benefit from AI the most (14:37)
• Josh's hot take on using AI as a tool (23:46) 
• Final thoughts and takeaways (29:26)

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Jason Perelson is one of the co-founders of creativeXpeople and co-designer of the new ThinkPlaceX business in Australia, both innovative models to shape human experience. Jason is a leading thinker in human behavior, creativity as innovation strategy, and positive change. He is the Chair of the advisory board to the Australian Capital Territory’s Chief Minister, an external advisory board member of the Centre for a Better Canberra think tank at the University of Canberra, and a sought-after advisor to senior leaders across government and the private sector for impactful change and human experiences with creativity.

On today's episode, we cover:

• Jason's favorite brew (01:59)
• Nothing exists and everything is made up (04:46)
• Challenging what we perceive as truth (06:30)
• The Made-Up Framework for creative thinking (13:46)
• Jason's hot take on undervalued creativity (30:02) 
• Final thoughts and takeaways (33:05)

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Garik Tate is an AI Futurist, Investor, and AI Strategy Consultant. His expertise lies at the intersection of AI, IQ, and EQ. He makes companies more valuable to institutional buyers and increases their profits with AI.

With over a decade of experience as a successful entrepreneur, Garik has founded companies spanning Software Development, Outsourcing, and Publishing. Notably, he has led and nurtured organizations to a team size of 75 employees.

Garik is a sought-after speaker on AI’s future, and its practical application in business. His expertise and passion for the subject have earned him a reputation as a respected voice in the AI community, and he is often sought out by companies looking for advice on how to leverage the power of AI to drive growth and success.

On today's episode, we cover:

• Garik's favorite brew (02:06)
• How to leverage AI for cold outreach (03:24)
• Using AI to develop business for good (13:13)
• Defining what AI is as a technology and how it's evolving (21:34)
• Garik's hot take on AI and jobs (24:24) 
• Final thoughts and takeaways (27:13)

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Ann Carden is a Strategic Business Growth Consultant and CEO of A. Carden Inc., and founder of the “Expert In You” brand and Influence Marketing & Media Agency. She is a 3x Author & #1 Int. Bestselling Author, Speaker, podcast host, and magazine publisher. Ann has over four decades of business, marketing, and sales experience. Working as a consultant/coach since 2010, Ann has helped hundreds of coaches, consultants, and service businesses add hundreds of thousands and millions of dollars to their business in over seventy industries.

On today's episode, we cover:

• Ann's favorite brew (1:32)
• The best platforms for lead generation (3:16)
• Pro tips for using LinkedIn as a lead gen goldmine (6:01)
• How to grow a professional service business (22:52)
• Ann's hot take on finding new career opportunities (25:55) 
• Final thoughts and takeaways (26:45)

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Visit annlcarden.com

Join Ann's B2B coaching training program here

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Virginia Buechel is the Marketing Director of Rockaway Recycling. Virginia graduated with a degree in history with hopes of doing research in museums. After graduating, she was sucked into the marketing world by accident and hasn’t looked back since. Over the years, she has helped her family's business jumpstart into the digital age in an otherwise old-school industry in scrap recycling.

On today's episode, we cover:

• Virginia's favorite brew (1:21)
• What small business marketing success looks like (2:26)
• Why Google is a powerhouse for SMB brands (8:07)
• The Full Stack Marketer approach (13:56)
• Virginia's hot take on YouTube marketing (20:37) 
• Final thoughts and takeaways (25:17)

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Henry Wong is the President and Brand Strategist of Vyoo (pronounced ‘view’), a branding and content company based in Toronto. He has guided small upstarts and SMEs to 500 level companies. His roots spanning over 25 years include being Sr. VP. Creative Director for global ad agency, Saatchi & Saatchi. In addition to applying his award-winning mind to such clients as Toyota and Procter & Gamble, Henry has guided politicians, professional athletes, TV personalities as well as CEOs with their personal brands.

On today's episode, we cover:

• Henry's favorite brew (1:36)
• What people get wrong about storytelling (4:04)
• How to start a brand story (5:46)
• Henry's book, 'Telling Your Story, Developing Your Brand' (7:31)
• The challenges most brands are facing today (10:43)
• Henry's hot take on AI and brands (15:48) 
• Final thoughts and takeaways (20:14)

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Visit www.vyoobrand.com

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For over 17 years Stephen has been instrumental in shaping businesses, leveraging the F.R.E.E.D.O.M framework. The system seamlessly integrates logical decision making, focused on leadership and systematic improvements to drive results. Stephen’s unique gift lies not just in strategic planning but in forging powerful relationships that bolster organizational unity and enhance team efficacy.

On today's episode, we cover:

• Stephen's favorite brew (1:36)
• Developing an entrepreneurial mindset as a volunteer firefighter (3:03)
• How to approach leadership and communication as a business owner (11:57)
• Four Pillars to Stephen's FREEDOM Framework (19:41)
• Stephen's hot take on gurus and coaches (31:18) 
• Final thoughts and takeaways (35:22)

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Visit www.metricmentorlabs.com

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