Brands Over Brews

Love the show? Send us a message to get featured in one of our future episodes.

Katrina Owens is the Founder of Knockout Directive, a brand and publicity consultancy empowering passionate service providers and lifestyle brands with the magic of public relations.

After spending 10 years working in corporate marketing and PR, Katrina left her lucrative job in real estate to focus on living a more aligned and purpose-driven life. As she built her consultancy, she began working with small businesses on their marketing strategies and noticed they were all making the same mistake. They were not harnessing the power of public relations, assuming it was a tactic reserved just for big businesses with big headlines.

Now, Katrina helps passionate service providers and lifestyle brands radiate BIG brand energy by discovering their unique position in the marketplace, curating a distinct brand presence, and amplifying their business using modern-day PR tactics. Her clients have been featured in Vogue, People Magazine, on FOX News and podcasts across industries and the world.

On today's episode, we cover:

• Katrina's favorite brew (1:51)
• The biggest misconceptions in PR (2:36)
• Tips for using PR to build your personal brand (8:07)
• How brands can map out a long-term PR journey (11:26)
• Final thoughts and takeaways (23:33)

Follow Alex
Follow Katrina on LinkedIn
Follow Knockout Directive on Instagram
Visit Knockout Directive at www.knockoutdirective.com/

Follow Pat
Follow Pat on X @patbcooper
Follow Pat on LinkedIn

Follow the Show @brandsoverbrews
X | Instagram | LinkedIn

Join the Brands Over Brews Newsletter

Become a Guest or Sponsor The Show

Love the show? Send us a message to get featured in one of our future episodes.

Alex Devine is a marketing and business consultant providing a unique bridge between old school business ideals and new generational perspectives. In her straightforward style, she motivates teams to act, with empathy and understanding.

As the president of VSG Marketing, a Spindustry company, Alex uses technology and data insights to help companies and individuals define their sales strategy and manage their digital presence. After nearly a decade in the heart of a fast-paced agency,she gained expertise in high-level marketing strategy, sales enablement, digital performance,and martech. Alex leads the VSGMarketing team and provides executive oversight to all service offerings in addition to making sure clients remain on the cutting edge of their industries.

On today's episode, we cover:

• Alex's favorite brew (1:40)
• How sales and marketing teams should be working together (3:10)
• How emerging technology applies to smarketing (7:21)
• Data readiness and how brands are embracing it (12:55)
• Final thoughts and takeaways (21:26)

Follow Alex
Follow Alex on LinkedIn
Follow Alex on Instagram
Visit VSG Marketing at www.vsgmarketing.io

Follow Pat
Follow Pat on X @patbcooper
Follow Pat on LinkedIn

Follow the Show @brandsoverbrews
X | Instagram | LinkedIn

Join the Brands Over Brews Newsletter

Become a Guest or Sponsor The Show

Love the show? Send us a message to get featured in one of our future episodes.

Ashley Mason is the founder of Dash of Social, a content marketing firm specializing in social media, marketing strategy, blogging, and email marketing. Working closely with their clients, Ashley and her team help small business owners and entrepreneurs craft and execute value-driven marketing strategies designed to establish thought leadership, grow online communities, and build connections and leads.

On today's episode, we cover:

• Ashley's favorite brew (1:22)
• What goes into building a multi-channel marketing strategy (2:29)
• Setting yourself up for success with partnership marketing (5:13)
• The importance of leveraging LinkedIn for brand growth (10:41)
• Final thoughts and takeaways (17:36)

Follow Ashley
Follow Ashley on LinkedIn
Follow Ashley on Twitter
Visit Dash of Social at www.dashofsocial.com
Follow Dash of Social on Facebook
Follow Dash of Social on Instagram

Follow Pat
Follow Pat on X @patbcooper
Follow Pat on LinkedIn

Follow the Show @brandsoverbrews
X | Instagram | LinkedIn

Join the Brands Over Brews Newsletter

Become a Guest or Sponsor The Show

Love the show? Send us a message to get featured in one of our future episodes.

Gee Ranasinha has over twenty years of experience in international marketing, sales, communications, and business development. Prior to founding KEXINO, Gee was Worldwide Director of Marketing for a software company for seven years that allowed him to meet many fascinating people, including Steve Jobs on two separate occasions.

Today, he's the CEO of KEXINO, a marketing agency of nineteen people that spans eight countries. KEXINO works with startups and small businesses in North America, Europe and Asia to better understand and deploy next-generation marketing, sales and communications capabilities within – and across – their organizations.

On today's episode, we cover:

• Gee's favorite brew (1:20)
• What inspired Gee to start an agency focused on startups & SMBs (2:12)
• The current state of marketing and go-to strategies (11:24)
• Why it's important for marketers to speak to customers (31:41)
• Final thoughts and takeaways (40:43)

Follow Gee
Follow Gee on LinkedIn
Visit KEXINO at www.kexino.com

Follow Pat
Follow Pat on X @patbcooper
Follow Pat on LinkedIn

Follow the Show @brandsoverbrews
X | Instagram | LinkedIn

Join the Brands Over Brews Newsletter

Become a Guest or Sponsor The Show

Love the show? Send us a message to get featured in one of our future episodes.

Tovit Neizer is the owner of Yellow Bricks Consulting, helping B2B tech companies create a story that turns them into a brand. She helps companies with their storytelling, messaging, presentations and onstage talks. She is also a former journalist, founded 2 B2B software startups and led the marketing and business development of a hardware startup (acquired).

On today's episode, we cover:

• Tovit's favorite brew (1:20)
• Using stories as a foundation for a brand (3:13)
• The importance of good copy (7:58)
• How training as an athlete translates to marketing (15:04)
• Final thoughts and takeaways (23:23)

Follow Tovit
Follow Tovit on LinkedIn
Visit Yellow Bricks Consulting at www.yellowbricks.net

Follow Pat
Follow Pat on X @patbcooper
Follow Pat on LinkedIn

Follow the Show @brandsoverbrews
X | Instagram | LinkedIn

Join the Brands Over Brews Newsletter

Become a Guest or Sponsor The Show

Love the show? Send us a message to get featured in one of our future episodes.

Danny is CEO of Trove Tourism Development Advisors, a leading tourism marketing and strategy agency. Based in New York, Trove works with tourism boards around the world to launch game-changing marketing campaigns and development strategies to help destinations stand out in the traveler market. Trove has worked in 25+ destinations, including Cambodia, Bahamas, Fiji, Aruba, Ras Al Khaimah UAE, and several others.

On today's episode, we cover:

• Danny's go-to brew (1:22)
• The current state of the tourism industry (3:23)
• How tourism marketing works (5:51)
• Emerging trends in the industry for 2024 (9:32)
• Final thoughts and takeaways (17:53)

Follow Danny
Follow Danny on LinkedIn
Follow Trove Tourism Development Advisors on Linkedin
Follow Trove Tourism Development Advisors on Instagram
Visit Trove Tourism Development Advisors at www.trovetourism.com

Follow Pat
Follow Pat on X @patbcooper
Follow Pat on LinkedIn

Follow the Show @brandsoverbrews
X | Instagram | LinkedIn

Join the Brands Over Brews Newsletter

Become a Guest or Sponsor The Show

Love the show? Send us a message to get featured in one of our future episodes.

Hannah Balliet is the passionate and purposeful leader of the social media department at Ugly Mug Marketing. Over the past 4 years, Hannah has grown her department by over 340%, and has worked alongside hundreds of small business owners and entrepreneurs as they navigate the ever-changing digital marketing landscape. After launching more than 4,000 social media campaigns, Hannah has had a front-row seat To the challenges and rewards faced by marketers today. From private clients to social media masterclasses, Hannah brings her expertise and energy as she teaches clients how to use social media to scale their business, generate leads, and achieve results. 

On today's episode, we cover:

• Hannah's favorite brew (1:35)
• Growing the social media department at Ugly Mug Marketing (3:00)
• How to make not-so-fun brands exciting on social media (11:46)
• Tips for creating a social media content calendar (22:43)
• Final thoughts and takeaways (35:34)

Follow Hannah
Follow Hannah on LinkedIn
Visit Ugly Mug Marketing at www.uglymugmarketing.com
Follow Ugly Mug Marketing on Facebook
Follow Ugly Mug Marketing on Instagram

Follow Pat
Follow Pat on X @patbcooper
Follow Pat on LinkedIn

Follow the Show @brandsoverbrews
X | Instagram | LinkedIn

Join the Brands Over Brews Newsletter

Become a Guest or Sponsor The Show

Love the show? Send us a message to get featured in one of our future episodes.

Dan is the CEO of H2M Brand Haus based in Fargo, North Dakota. Dan has been involved within the marketing/advertising landscape for over 20 years. He started and helped build two businesses before joining H2M to help the agency gain momentum in late 2005. Dan took majority ownership in 2019 and continues to work on growing the agency every day, from footprint to capabilities.

On today's episode, we cover:

• Dan's favorite brew (1:20)
• Joining H2M Brand Haus and Dan's two-decade marketing career (1:58)
• What being a disruptive agency actually means (6:06)
• The benefits of having a lean & nimble agency team (14:05)
• Final thoughts and takeaways (22:26)

Follow Dan
Follow Dan on LinkedIn
Visit H2M Brand Haus at www.h2m.biz

Follow Pat
Follow Pat on X @patbcooper
Follow Pat on LinkedIn

Follow the Show @brandsoverbrews
X | Instagram | LinkedIn

Join the Brands Over Brews Newsletter

Become a Guest or Sponsor The Show

Love the show? Send us a message to get featured in one of our future episodes.

Allen Ibrahim is a Finance Admin for the MBTA by day and a Podcaster and Content Marketer by night. He is also the Co-VP of Content for the American Marketing Association (AMA) Boston and the host of AMA Boston's podcast, Talking Marketing.

On today's episode, we cover:

• Allen's favorite brew (1:15)
• Transitioning careers during the pandemic  (3:05)
• Becoming a podcast host for AMA Boston (10:45)
• Pat's move from Boston to Tampa and what inspires where we live (20:48)
• Final thoughts and takeaways (24:56)

Follow Allen
Follow Allen on X @aibrahimkt
Subscribe to AMA Boston's podcast Talking Marketing
Subscribe to Allen's  TV podcast Chatz Pod

Follow Pat
Follow Pat on X @patbcooper
Follow Pat on LinkedIn

Follow the Show @brandsoverbrews
X | Instagram | LinkedIn

Join the Brands Over Brews Newsletter

Become a Guest or Sponsor The Show