Brands Over Brews

5. Tovit Neizer: Using Triathalons to Craft Brand Stories


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Tovit Neizer is the owner of Yellow Bricks Consulting, helping B2B tech companies create a story that turns them into a brand. She helps companies with their storytelling, messaging, presentations and onstage talks. She is also a former journalist, founded 2 B2B software startups and led the marketing and business development of a hardware startup (acquired).

On today's episode, we cover:

  • Tovit's favorite brew (1:20)
  • Using stories as a foundation for a brand (3:13)
  • The importance of good copy (7:58)
  • How training as an athlete translates to marketing (15:04)
  • Final thoughts and takeaways (23:23)

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Visit Yellow Bricks Consulting at www.yellowbricks.net

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Brands Over BrewsBy Pat Cooper