Brands Over Brews

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Over the past 9 years, Mike has built a business that flipped over 90+ houses and owns over 100 rentals by the age of 31. Creating multiple companies that generate over $1,000,000 in revenue, sold tens of thousands of copies of his book (making him an Amazon best selling author) , he is the founder of Real Estate Wealth Builders which is an educational company that helps real estate investors quickly scale their real estate business.

On today's episode, we cover:

• Mike's favorite brew (1:23)
• Mike's journey into entrepreneurship (2:51)
• Building community on Facebook (7:35)
• Creating your own growth (12:54)
• How the internet has changed business for the better (15:13) 
• Mike's hot take on reframing your mindset (16:36) 
• Final thoughts and takeaways (19:20)

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Amanda is a professional copywriter and ex-corporate marketer who wants brands to harness tech like AI in smart ways to create better content for their customers. Her marketing background spans hotels, casinos, beauty, apps and lifestyle brands and her passion is crafting persuasive sales copy.

On today's episode, we cover:

• Amanda's favorite brew (1:15)
• How to safely use AI for content marketing (2:20)
• Using ChatGPT as a content partner (5:31)
• Global limitations on AI content generation (10:27)
• Amanda's curated AI toolkit (16:10) 
• Amanda's hot take on AI in marketing (21:30) 
• Final thoughts and takeaways (28:20)

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Chase Friedman is a brand strategist and coach and the Founder of Vanquish Media Group, a brand marketing agency that supports organizations who aspire to Do Good and Do Well. His core belief is that all businesses and organizations have the potential to profit with purpose. To achieve this balance, he cultivates a balance of brand strategy, storytelling and marketing designed to transform audiences into ambassadors. With a diverse client portfolio including VC-backed Startups, SMBs, and non-profits, Chase provides strategic brand leadership resulting in sustainable growth and societal impact. Having produced over 1,500 branded content assets, with over 500 million views, resulting in +$45 million in revenue and donations, Chase has proven the potential for any business to profit with purpose.

Chase is also a member of 1% for the Planet, commits his time to multiple pro-bono and non-profit initiatives and serves on the Board of Advisors for the non-profit Film2Future foundation.

On today's episode, we cover:

• Chase's favorite brew (1:59)
• What is a purpose-driven brand (2:57)
• How brand purpose drives business growth (8:34)
• The state of greenwashing and how it can damage a brand (12:18)
• Chase's background in film & TV - brand purpose in storytelling (16:12) 
• Final thoughts and takeaways (20:40)

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Erin Andrea Craske, an award-winning strategist, boasts a 20-year career, culminating as Global Head of Consumer Brands. With expertise in strategic development, profitability, leadership, and communication, she's an ICF-certified business and leadership success coach for impact-driven businesses. Leveraging 16 years of leadership, she empowers conscious business rebels to succeed and create positive impacts.

On today's episode, we cover:

• Erin's favorite brew (1:19)
• Why building a personal brand is so challenging (2:34)
• Does everyone need a personal brand (6:33)
• A masterclass on brand communication (14:02)
•  How marketers can rebel against the noise (21:00)
• Final thoughts and takeaways (25:16)

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Visit erinandreacraske.com

Special Offers From Erin (Redeem Here)

• A gift of two full coaching sessions
• A 50% discount on the strategy guide - all-in-one marketing toolbox - using EFFORTLESS code at the TGBBS checkout
• Freebies: business surveys, marketing frameworks, quotes, and strategy guide materials

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Barry LaBov, is a two-time Ernst & Young Entrepreneur of the Year, a nationally recognized, respected author, podcast guest, and brand strategist. He is the Founder and CEO of LABOV Marketing, Communications, and Training—a full-service agency that specializes in helping clients discover and celebrate their brand differentiation. LABOV’s clients include national and international brands and he has an upcoming book entitled, “The Power of Differentiation, Win Hearts, Minds and Market Share.”

On today's episode, we cover:

• Barry's favorite brew (1:07)
• How brands are standing up for themselves (3:26)
• The secret for discovering, not creating, your brand (8:42)
• Why so many startups are appearance-focused (18:18)
• Robert's hot take on the advertising industry (24:07)
• Final thoughts and takeaways (26:17)

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Robert has worked in advertising for 20 years, and is the CEO of Brill Media, a digital advertising agency for scalable business growth. The company has been honored 10 times across Inc 5000 and Financial Times 500.

On today's episode, we cover:

• Robert's favorite brew (1:07)
• The 2 key strategies for business growth (2:25)
•  Transitioning from employee to employer (9:40)
•  The value of SOPs in scaling up business operations (15:59)
• Robert's hot take on the advertising industry (21:26)
• Final thoughts and takeaways (22:37)

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John is the Founder and CEO of Socialtyze, helping brands, agencies and creators accelerate their growth through social media.
As one of the first internet marketers, he's worked with over 250 leading brands including Coca Cola, Dreamworks and Redemption.
His team of Creative Strategists work closely with leading Content Creators to tell stories that inspire, allowing brands, agencies and creators to win in social media.

On today's episode, we cover:

• John's favorite brew (1:19)
• What separates Socialtyze from other SMM agencies (2:10)
• Creating high-performing video content (5:05)
• The importance for solopreneurs to build a personal brand (13:38)
• 5 standout content tools to start using today (19:27)
• John's hot take on the social media marketing industry (20:58)
• Final thoughts and takeaways (22:59)

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Stefan is an AI Pioneer & Founder, who is deeply immersed in content creation, inbound marketing, business, and entrepreneurship. He has been involved in the world of artificial intelligence since 2019. His expertise lies in crafting intelligent apps, founding an AI App Store, and designing large-scale websites. Also he is speaking and blogging about the future of work, society & AI.

On today's episode, we cover:

• Stefan's favorite brew (1:19)
• What marketers should be following in AI (2:51)
• The impact of AI-generated content (5:57)
• What the future of AI looks like in marketing (11:20)
• Why Search Generative Experience is so important (13:40)
• Stefan's hot take on the marketing industry (16:13)
• Final thoughts and takeaways (16:30)

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Born and raised in Tampa, Megan Jordan started her Real Estate career at the age of 22. She became one of Tampa’s youngest brokers at the age of 25, helping start another Real Estate Brokerage in the Tampa area, targeting investors as well as property management. Her passion for her clients and love for her work have led her to open up Bay to Bay Brokerage. If she isn’t helping clients, she is going on adventures with her two sons and husband, playing soccer, or focusing on her men's sober living home that she co-owns in Tampa. 

On today's episode, we cover:

• Megan's favorite brew (1:29)
• Getting started in the real estate industry and advice for new realtors (2:51)
• What client relationship management looks like in real estate (5:09)
• What's keeping Megan in the Tampa Bay market (12:49)
• The average day in the life of a real estate agent (16:36)
• Megan's hot take on the real estate industry (21:04)
• Final thoughts and takeaways (24:26)

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Brian Hurst's career is a testament to his unwavering commitment to customer-centric roles. Beginning as a College Program Intern at Disney World, he learned the art of creating unforgettable experiences. His recent focus on marketing within the tech industry has showcased his innovative approach, ensuring that customer expectations are not only met but exceeded as much as possible. Brian's leadership extends to his role on the board of the American Marketing Association (AMA) Boston chapter, where he contributes to shaping marketing trends and fostering professional growth in the field.

With a foundation rooted in delivering exceptional customer experiences, Brian's career journey highlights his passion for understanding and meeting customer needs. From creating magic at Disney World to shaping impactful marketing strategies for tech companies, he consistently strives for excellence. Brian's dual role as a marketing leader and board member of AMA Boston underscores his dedication to staying ahead of industry trends and fostering growth within the marketing community.

On today's episode, we cover:

• Brian's favorite brew (1:53)
• How to build a brand journey through consumer marketing (3:01)
•  Creating the perfect game plan for market differentiation (4:47)
• Where live content is heading in 2024 (10:13)
• Final thoughts and takeaways (17:13)

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