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17: Demystifying PR for Small Business Owners with Pippa Goulden
This week, I’m joined by Pippa Goulden - PR expert, entrepreneur and founder of The PR Set.
After 15 years working in the world of PR, Pippa saw a gap in the market: small business owners wanted to harness the power of publicity but didn’t know where to start. So, she made it her mission to demystify public relations and help founders, entrepreneurs and start-ups get known for what they do - without big agency fees or insider contacts.
Through The PR Set, Pippa now supports hundreds of women to build their brands, land press coverage, and share their stories with confidence. Her DIY PR members and clients have appeared everywhere - from This Morning and Stylist to top podcasts, industry panels and brand collaborations.
💡 “You don’t need a little black book to make big PR moves - just the confidence to send the email.”
In this dynamic and insightful conversation, we explore:
✨ How motherhood inspired Pippa to build a business on her own terms
✨ The mindset shifts needed to pitch yourself and your story
✨ Overcoming fear and rejection in PR and business
✨ Why small businesses have an advantage when it comes to storytelling
✨ How to make PR about your audience, not your ego
✨ Practical ways to start promoting yourself today - without overwhelm
About Pippa Goulden:
Pippa is a PR expert and founder of The PR Set - a community and training hub that empowers small business owners to harness the power of PR. A mum of two, she’s passionate about helping women share their stories confidently, connect with their audience and grow their businesses with authenticity.
🎧 Listen to her podcast PR Made Simple for more tips on building visibility and growing your brand.
Exclusive Offer: Mum Means Business listeners can get 50% off their first month in the DIY PR Membership using code MMB50 at checkout via theprset.com
And in this conversation we also mention Liz Mosley and her 'Rejection Challenge' sticker chart, which you can buy here to join in the fun 😃
About The Host:
I'm Victoria Phipps – a Mum of two, family photographer, charity co-founder, marketing person and now podcaster! 🎙️
I was raised by a nurturing Mother and an entrepreneurial Father and have inherited traits from both, so the tension between ambition and motherhood is one I grapple with on a daily basis!
I’m fascinated to hear the stories of other women on a similar path, who are striving to build thriving businesses whilst being present for their children. It's a tough juggle, but I hope the conversations shared on this podcast help Mums in business feel less alone and inspired to keep going in pursuit of their dreams.
Head to the Mum Means Business Podcast website for full show notes.
I would love to hear your thoughts on the topics discussed in this conversation, so please do let me know on Instagram where I'm @victoria_phipps or @mummeansbusinesspodcast.
If you enjoyed this episode, please leave a 5* rating and review!
View all episodes
By Victoria PhippsThis week, I’m joined by Pippa Goulden - PR expert, entrepreneur and founder of The PR Set.
After 15 years working in the world of PR, Pippa saw a gap in the market: small business owners wanted to harness the power of publicity but didn’t know where to start. So, she made it her mission to demystify public relations and help founders, entrepreneurs and start-ups get known for what they do - without big agency fees or insider contacts.
Through The PR Set, Pippa now supports hundreds of women to build their brands, land press coverage, and share their stories with confidence. Her DIY PR members and clients have appeared everywhere - from This Morning and Stylist to top podcasts, industry panels and brand collaborations.
💡 “You don’t need a little black book to make big PR moves - just the confidence to send the email.”
In this dynamic and insightful conversation, we explore:
✨ How motherhood inspired Pippa to build a business on her own terms
✨ The mindset shifts needed to pitch yourself and your story
✨ Overcoming fear and rejection in PR and business
✨ Why small businesses have an advantage when it comes to storytelling
✨ How to make PR about your audience, not your ego
✨ Practical ways to start promoting yourself today - without overwhelm
About Pippa Goulden:
Pippa is a PR expert and founder of The PR Set - a community and training hub that empowers small business owners to harness the power of PR. A mum of two, she’s passionate about helping women share their stories confidently, connect with their audience and grow their businesses with authenticity.
🎧 Listen to her podcast PR Made Simple for more tips on building visibility and growing your brand.
Exclusive Offer: Mum Means Business listeners can get 50% off their first month in the DIY PR Membership using code MMB50 at checkout via theprset.com
And in this conversation we also mention Liz Mosley and her 'Rejection Challenge' sticker chart, which you can buy here to join in the fun 😃
About The Host:
I'm Victoria Phipps – a Mum of two, family photographer, charity co-founder, marketing person and now podcaster! 🎙️
I was raised by a nurturing Mother and an entrepreneurial Father and have inherited traits from both, so the tension between ambition and motherhood is one I grapple with on a daily basis!
I’m fascinated to hear the stories of other women on a similar path, who are striving to build thriving businesses whilst being present for their children. It's a tough juggle, but I hope the conversations shared on this podcast help Mums in business feel less alone and inspired to keep going in pursuit of their dreams.
Head to the Mum Means Business Podcast website for full show notes.
I would love to hear your thoughts on the topics discussed in this conversation, so please do let me know on Instagram where I'm @victoria_phipps or @mummeansbusinesspodcast.
If you enjoyed this episode, please leave a 5* rating and review!