In this post-nominating conventions episode, I reflect on lessons learned as we approach the last 60 days before the election. Some key themes include:

• How not to be a crosstab truther
• Why elections aren't really that much like markets
• How forecasts predict the past
• Why campaigns don't need one single message to win the whole thing
• And what you should do with your energy and effort if you're not using forecasts to earn a living.

Tune in to gain a nuanced understanding of polling, forecasting, and political marketing as we head towards the election.

There are 69 days to the 2024 election.

"Mad Poll Disease Redux: Harris-Walz Edition" Weekend Reading by Mike Podhorzer

Farrah Bostic is the founder and Head of Research & Strategy at The Difference Engine, a strategic insights consultancy. With over 20 years of experience turning audience insights into effective strategies for B2B and B2C companies, Farrah helps business leaders make big decisions across various industries. Learn more at thedifferenceengine.co and connect with Farrah on LinkedIn.

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