Jordan Wolfe sits down with Eileen Galván, a content creator and creative lead behind the editing team at Going Direct. In this candid conversation, they explore the complex relationship between Gen Z and overconsumption, the paradox of being hyper-aware yet hyper-influenced, and what it means to build in public with authenticity.

Eileen shares her perspective growing up in rural Mexico, navigating the pressures of social media, and the cultural differences between the U.S., Mexico, and Europe.

🔗 Follow Eileen:

TikTok : @eileengalvanca

Instagram : @eileengalvanca

Marketing agency: @eileen&co

Follow Jordan on X: https://x.com/jrwolfe

Chapters:

00:00 Introduction

01:56 Meet Eileen – Creator & Entrepreneur

04:07 The Overconsumption Dilemma of Gen-Z

06:26 Social Media Influence on Consumption

09:58 Cultural Differences in Consumption: US vs. Mexico

11:33 Gen-Z and the Race Against Time

12:18 The $20 Strawberry Phenomenon

19:14 Complexity of Conscious Consumption

20:55 Gen-Z Paradox: Overconsumption vs. Environmental Awareness

25:08 Local vs. Global Consumption Patterns

27:37 Cultural Insights: Mexico vs. US vs. Europe

34:12 Consumption Similarities between Mexico and the US

35:02 Work Culture: Mexicans vs Americans

38:01 Future of Conscious Consumption

41:55 Gen Z Craves Authenticity

42:55 Where to find Eileen

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