What happens when two entrepreneurs with completely opposite strengths build a wellness empire together? Paul and Terri Hooten, CEOs of Ultra Cryo & Recovery, prove that the best business partnerships require zero skill overlap and 100% trust. From struggling gym owner to multi-location cryotherapy moguls, they share the secrets of successful business partnerships, marketing, and hiring strategies. 

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Timestamps

00:00 Intro of Show

01:06 Paul & Terri’s Back Stories

03:50 Traditional Mindsets and Brainwashing

07:56 Building a Business with Your Partner

18:50 Utilising AI in Marketing 

23:33 Keeping Up-to-Date with Marketing Strategies

26:39 Planning and Executing the 5-Year Business Plan

27:51 Future Exit Plans

33:57 Profit Sharing and Incentives

36:40 Empowering the Women in the Team

41:35 Leaders vs. Followers

46:15 Business Scope

50:25 Importance of Sales Skills in this Business

52:15 Managing the Right People in the Team

1:00:23 Faith and Business

1:10:51 Connect with Paul and Terri

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