Episode 17 Notes

We're back with more news and analysis of digital marketing and media. 

Big Hits

1. Google Vs Australian Government

Recap 

Firstly...

Google runs experiment removing Australian news media from Search results

Secondly...

Google threatens to remove their Search service from Australia altogether

Recently..

Every Google search has a link at the top of search results

Google’s open letter - https://about.google/google-in-australia/an-open-letter/

Inventor of internet backs Google

Google’s path forward & Google News Showcase

1. GameStop share price soars thanks to Reddit users

https://www.vice.com/en/article/qjpnz5/robinhoods-customers-are-hedge-funds-like-citadel-its-users-are-the-product

Explainer by The Other 98% 

Brand promise from The Daily Carnage 

3. Our Marketing Predictions for 2021

Clays predictions 

--- Facebook will return to some semblance of normalcy

--- Monster Growth - Influencer Marketing + Podcast Advertising

--- The Australian Media Industry will make ZERO progress in evolving their businesses

Carma’s predictions

-- Apple to release their own marketing platform?

-- People are starting to get branding

-- Influencers dying except Tik Tok ie “Silence Brand”

-- Facebook Ads getting harder for non-specialists

Album Cuts

Parler is back - on Russian servers

Kogan pays big fine for 42 million unsolicited marketing emails

The Marketer Awards 2020 - enter your best campaign to win

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