The Marketer Podcast #42

All things marketing with Carma Levene & Clayton Smith

Big Hits

1. Solo Stove back with Snoop - ‘Blunt Marketing’

https://contentmarketinginstitute.com/articles/solo-brand-blunt-marketing/

New Campaign looks to flip the script, a more connected experience - https://solostove.com/

2. Youtube Content initiative by Kayo - Everybody’s Game with Chloe Dalton

Kayo launches mini-series to address gender equity in sport - Mumbrella link

Album Cuts

‘We’re not in a great place right now’: Telstra creative head says Australian adland is falling behind on the global stage

Australians consider online advertising less trustworthy than traditional forms - according to recent Kantar media reactions report

Perplexity is preparing to introduce ads, will brands jump on board?

Events 

Grill The Marketer 19 September - Get Tix

The Marketer Podcast #41

All things marketing with Carma Levene & Clayton Smith

Big Hits

Grill The Marketer - Kate Kirwin Review - read the wrap 

Olympics putting up mega audience numbers compared to Tokyo

Adam Ferrier says some Olympics Branded Ads are too vague

US numbers - link here

Aus numbers - link here

ABC’s advertising spend skyrockets as audience numbers fall - link here

Album Cuts

Qantas fallout continues, how’s the brand doing? 

Former Qantas chief executive Alan Joyce's multi-million-dollar payout reduced by almost $10 million - article link

May 2024 - Qantas admits to misleading customers, sold tickets on tens of thousands of flights already canceled. 

REX - Also in hot water about predatory behavior towards new low cost airline Rex

AI Reality Check - AI platforms are growing, Google still rules supreme - https://sparktoro.com/blog/new-research-so-far-ai-is-not-disrupting-search-or-making-a-dent-in-google/

9 Network Staff went on strike on the eve of the Paris Olympics - link here

Events 
Grill The Marketer September - Get Tix

Ep 40 - Hawk Tuah Girl, Katy Perry & Adobe

Big Hits

Adobe says it won’t use users data to train AI - https://www.theverge.com/2024/6/10/24175416/adobe-overhauls-terms-of-service-update-firefly

44% of digital advertising spend is wasted according a tool by Next&CO -   https://www.mediaweek.com.au/nextco-digital-media-wastage-q2-2024/

Katy Perry’s new song tanks hard 

The Guardian - Katy Perry: Woman’s World review – what regressive, warmed-over hell is this?

Pedestrian TV - Katy Perry’s New Song ‘Woman’s World’ Is Being Demolished By Critics: ‘AI-Generated Fever Dream’

Hawk Tuah Girl - A New Level of Viral

https://www.rollingstone.com/culture/culture-features/hawk-tuah-girl-haliey-welch-interview-1235057659/

Album Cuts

Booktopia goes into administration - article link

Linkedin’s suggested comments are super dumb

Pitching https://deathtoshitads.beehiiv.com/p/when-will-it-ever-be-good-enough

Events
Grill The Marketer tonight with Young Australian of The Year Kate Kirwin - Get Tix

Holy heck we're back for a massive 2024 of podcasts, more episodes this year than ever.

Big Hits

Calvin Klein 

https://www.theguardian.com/commentisfree/2024/jan/09/jeremy-allen-white-looks-great-in-the-calvin-klein-ads-and-thats-a-lesson-for-us-all

https://www.abc.net.au/news/2024-01-12/calvin-klein-fka-twigs-asa-bans-ad-response/103312674

Aus Day -

Lamb Ad: https://www.bandt.com.au/australian-lamb-skewers-the-generation-gap-in-new-work-via-the-monkeys/

General:

https://mumbrella.com.au/woolworths-and-big-w-to-ditch-australia-day-merchandise-this-year-811790

Album Cuts

Cookies are crumbling finally?

- https://www.adnews.com.au/news/google-s-long-goodbye-to-cookies

Spam on Facebook

Stanley Cup fireproof video goes to the moon - https://blog.hubspot.com/marketing/stanley-cup-car-fire

Lawn Mowing guy  https://www.instagram.com/timthelawnmowerman/

Yet another thing is ‘dead’ - 

Haven’t heard of anything being dead this week…

The Marketer tickets will be on sale SOON! - https://themarketer.news/grill-the-marketer

The Marketer Podcast #38

We’re back!

Catch Up - how ya goin

We both spoke at the recent AGDA event - 72 dpi

Carma presented on Designing Ads for Paid Campaigns

Clay discussed Conversion Rate Optimisation on Landing Pages

Big Hits

Spotify Wrapped

https://www.theguardian.com/music/2023/nov/30/spotify-wrapped-is-creepy-meaningless-and-shows-just-how-much-data-big-tech-has-on-you

Victoria’s Secret walks back rebrand

https://www.cmswire.com/digital-marketing/victorias-secret-rebrand-insights-lessons-from-a-billion-dollar-loss/

Elon Musk telling advertiser to fuck off

https://www.theverge.com/2023/11/29/23981928/elon-musk-ad-boycott-go-fuck-yourself-destroy-x

Funny clip: https://youtu.be/HU4T85-ebeY?si=bwt6f8f-hia6jhIj

Album Cuts

Threads a few months in

https://www.socialmediatoday.com/news/instagram-chief-offers-insight-content-ranking-threads/701380/

AI influencers

https://www.euronews.com/next/2023/12/02/meet-the-first-spanish-ai-model-earning-up-to-10000-per-month

https://mumbrella.com.au/is-the-future-of-advertising-fake-809776

Yet another thing is ‘dead’ - Influencer Marketing edition

Anti-influencer vibe going right now https://www.linkedin.com/feed/update/urn:li:activity:7133958639177920513?updateEntityUrn=urn%3Ali%3Afs_feedUpdate%3A%28V2%2Curn%3Ali%3Aactivity%3A7133958639177920513%29

Big Hits

Elon buys Twitter, titles himself “Chief Twit” - fires everyone.

And it’s going great:

https://www.bandt.com.au/n-word-usage-has-jumped-by-500-since-elon-musk-bought-twitter/

https://www.forbes.com/sites/alanohnsman/2022/10/28/gm-ford-say-they-arent-running-twitter-ads-as-they-assess-changes-under-elon-musk/

https://fortune.com/2022/10/30/elon-musk-twitter-pushback-celebrities-lawmaker-advertisers/

https://geekout.mattnavarra.com/p/welcome-twitter-hell

https://techcrunch.com/2022/10/08/elon-musk-x-everything-wechat-tesla-app/

Mr Beast gives Elon Twitter Advice - https://www.sportskeeda.com/esports/news-make-hard-copy-mrbeast-elon-musk-discuss-vine-become-better-tiktok

https://www.forbes.com/sites/dereksaul/2022/10/31/vine-20-twitter-reportedly-working-to-bring-back-video-service-after-musk-poll/

Album Cuts

Instagram suspends accounts. Carma has a funny story.

Events

Grill The Marketer

WAMA Sundowner Dec 8th

AMI Members event

Big Hits

1. Netball Sponsorship debacle

https://www.abc.net.au/news/2022-10-24/netball-australia-hancock-prospecting-explainer/101569486

2. BOM Rebrand

https://www.pedestrian.tv/news/bureau-of-meteorology-rebrand-cost/

3. Ruby The Roo

https://youtu.be/P3PdfWVk7h8

Album Cuts

20 Years of Marketoonist

https://marketoonist.com/2022/10/evolution.html

Sneaky Poster put up in McDonalds goes viral

https://www.usatoday.com/story/money/nation-now/2018/09/20/mcdonalds-students-prank-fake-ad/1367848002/

Events

Grill The Marketer with Brittany Garbutt Nov 3rd - get tickets

WAMA Sundowner Dec 8th

AMI Members Event - details TBC

Big Hits

Meta’s Metaverse Struggles Continue

https://www.afr.com/technology/zuckerberg-s-metaverse-looks-like-a-colossal-fail-20221017-p5bqaj

https://mashable.com/article/horizon-worlds-is-underwhelming

Meta wanted 500,000 monthly active users on Horizon Worlds by the end of 2022 — about a year after it was fully available to the public. But, since there are currently fewer than 200,000 users, Meta had to change its goal post to a revised 280,000.

That's nearly a 50% failure on their part. Compare that to the 3.5 billion average monthly users that Facebook, Instagram, and WhatsApp garners.

Tiktok says it’s not a social media app

https://mumbrella.com.au/tiktok-pulls-away-from-acccs-social-media-definition-stressing-challenger-position-760726

Musk says he’ll buy Twitter, again, to avoid a lawsuit for trying to not buy Twitter when he said would buy Twitter

https://www.theguardian.com/technology/2022/oct/06/elon-musk-twitter-litigation-takeover

https://techcrunch.com/2022/10/08/elon-musk-x-everything-wechat-tesla-app/

Kanye to buy Parler

https://www.cnbc.com/2022/10/17/kanye-west-is-buying-conservative-social-media-platform-parler-company-says.html

Album Cuts

Netflix roasts Zelda fans on Twitter

Food blogger get’s $300,000 in damages from another influencer for defamation

https://www.abc.net.au/news/2022-10-18/food-blogger-defamation-damages-pastry-chef-social-media/101546572#:~:text=Food

Netflix Ad Supported Tier releasing in November

https://www.kotaku.com.au/2022/10/netflixs-ad-supported-plan-is-coming-next-month-with-less-offerings/

Events

WAMA Breaky

Grill The Marketer with Brittany Garbutt Nov 3rd

Carma and I review a most excellent AMI WA Summit recently held at Crown Perth. 

The topic of the day was Data, a massive focus for all marketers and businesses.

Awesome work to Carma and her fellow AMI WA Committee members for putting on an packed day of informative and important 

Full write up of the day on the AMI WA LinkedIn here.

Toast the Marketer last week!

Big Hits

Brand Spam - Brand’s posting about the queen

Queen Cringe https://www.pedestrian.tv/news/cursed-corporate-queen-memorials/

Social Media Tributes - https://mumbrella.com.au/social-media-tributes-brands-beware-756446

More news re: Netflix New Ad Supported Tier

Good Summary Post from Jason Yim on Linkedin https://www.linkedin.com/feed/update/urn:li:activity:6975385056823439360

Album Cuts

Keep the rabbits out: https://junkee.com/the-keep-the-rabbits-out-kid-is-back-and-he-hasnt-learnt-a-thing/339668

Bot cull on Instagram?

https://mumbrella.com.au/mega-influencers-lose-millions-of-followers-in-a-short-time-hypeauditor-756848

“We estimate that only about 60% of all Instagram accounts are real people”

Events

AMI Summit

Grill The Marketer October - Change of date, stay tuned