Grill The Marketer Wrap

How did it go?

https://www.themarketer.news/post/grill-the-marketer-june-wrap-up

August Event

https://www.eventbrite.com.au/e/grill-the-marketer-live-marketing-qa-tickets-128454650317

Big Hits

Ronaldo & Coke:

https://theworldgame.sbs.com.au/ronaldo-snub-costs-coca-cola-billions

Then even IKEA got in on the action https://www.thedrum.com/news/2021/06/21/ad-the-day-ikea-bottles-ronaldo-s-anti-coca-cola-stance

Holiday/Inclusion Marketing:

Pride Month. Juneteenth. NAIDOC week. Who has won and who has lost?

Rainbow-washing definition: defined by Urban Dictionary, is: “The act of using or adding rainbow colors and/or imagery to advertising, apparel, accessories, landmarks… in order to indicate progressive support for LGBTQ equality (and earn consumer credibility)—but with a minimum of effort or pragmatic result.” In layman’s terms, rainbow washing is when a business, conglomerate or other for-profit organisation uses the rainbow Pride colours to suggest to consumers that they support the LGBTQI+ community, without having to put in actual effort or produce a tangible outcome for queer folk.

Twitter thread: https://twitter.com/search?q=%23rainbowwashing

https://www.mic.com/p/rainbow-washing-is-all-the-rage-among-the-big-corporations-this-month-81192984

Fails: AT&T, Walmart, Wells Fargo, American Airlines.

https://www.adsoftheworld.com/collection/highlighted_lgbtq_advertising

https://www.entrepreneur.com/article/373083

https://www.washingtonpost.com/opinions/2021/06/18/hidden-lessons-juneteenth/

Friendlyjordies Producer Arrested:

This is concerning for all media.

https://www.theguardian.com/australia-news/2021/jun/14/friendlyjordies-jordan-shanks-producer-charged-allegedly-stalking-john-barilaro

Videos from Friendlyjordies: https://youtu.be/kUhNFSyHGyE https://www.youtube.com/watch?v=OXtq4a8829g

Album Cuts

Facebook LIve Audio Rooms (Clubhouse Rival)

https://www.facebook.com/marismith/posts/10157994795810009

Ads in Reels

https://www.socialmediatoday.com/news/instagram-launches-reels-ads-in-all-regions/601963/

Carma's Article on Red Rooster Rebrand

Red Rooster Rebrand: https://www.themarketer.news/post/red-rooster-rebrand

Episode 21

Welcome to Episode 21 of The Marketer with Carma Levene & Clayton Smith, where we chat all things marketing, digital marketing, social media and beyond. See below show notes for news links from today's episode.

Carma spoke at Tourism WA conference

https://carma.social/carmas-wrap-up-of-the-tourism-council-wa-regional-conference-2021/

https://carma.social/tourism-council-wa-conference-2021/

Brand Perth. How do you brand a city?

https://thewest.com.au/lifestyle/real-estate/why-brand-perth-is-important-c-2898881

https://thewest.com.au/opinion/basil-zempilas/basil-zempilas-city-of-perth-lord-mayor-says-its-time-we-worked-out-exactly-what-brand-perth-stands-for-ng-b881865090z

Vaccine Marketing

https://www.skynews.com.au/details/_6254918133001

https://www.mmm-online.com/home/channel/7-day-supply/yes-weve-undersold-the-vaccine-marketing-can-fix-that/

iOS14.5

Is it a thing? 4% of Americans opt in. Yikes on bikes.

https://9to5mac.com/2021/05/07/opting-in-to-app-tracking/

Fucking up your comms

It’s tough talking to the public as a mass. Not to mention if it involves children!

Sex Ed Video

Branding consent.

https://www.thegoodsociety.gov.au/playlists/the-field-model

https://thenewdaily.com.au/opinion/2021/04/20/consent-video-milkshake-government/

Heineken

Don't drink and start a league

https://www.campaignlive.co.uk/article/heineken-landed-delicious-smackdown-european-super-league/1713786#:~:text=Just%20as%20their%20%22competition%22%20was,drink%20%26%20start%20a%20league.%22

Album Cuts

Clubhouse update

https://indianexpress.com/article/technology/social/clubhouse-on-android-crosses-1-million-downloads-on-google-play-store-7328304/

Twitter spaces

https://9to5google.com/2021/05/04/twitter-spaces-begins-rolling-out-more-widely-on-android/

Instagram pronouns

https://www.seventeen.com/life/tech-social-media/a36411026/how-to-add-pronouns-on-instagram/#:~:text=Head%20to%20your%20profile%20and,four%20pronouns%20you%20identify%20with.

Squarespace lists on NYSE

https://www.cnbc.com/2021/04/16/website-maker-squarespace-files-to-go-public-on-nyse.html

KFC brings back tagline - finger lickin’ good after COVID

https://www.marketingweek.com/kfc-finger-lickin-good/#:~:text=The%20famous%20slogan%20has%20been,brand%20responded%20to%20Covid%2D19.&text=KFC%20is%20bringing%20back%20its,since%20dropping%20it%20last%20year.

Fairy Bread fools the hard right

https://thenewdaily.com.au/news/good-news/2021/04/16/fake-fairy-bread-petition/

Grill The Marketer June

https://www.eventbrite.com.au/e/grill-the-marketer-live-marketing-qa-tickets-128454650317

Content

Carma Databox x 2

LinkedIn Page Engagement: https://databox.com/linkedin-company-page-content

Facebook Post Ideas: https://databox.com/facebook-post-ideas?

Carma Perth Business Podcast

https://open.spotify.com/episode/47fv6yyyUVMdEN5sGeRujT

Episode 20

Marketing news and analysis from Carma Levene & Clayton Smith. Subscribe at themarketer.news

Big Hits

1. Burger King tweet gets grilled

Read article from ABC

2. Facebook lets News out from the dog house in Oz

Who lost? What’s changed?

https://www.abc.net.au/news/science/2021-02-26/facebook-google-who-won-battle-news-media-bargaining-code/13193106

https://www.abc.net.au/news/science/2021-03-03/facebook-news-ban-australian-publisher-page-views-rebound/13206616?

3. Barilla pasta timing Spotify list? Approaching new platforms as an established brand.

Album Cuts

Increase in spam and scammers. DM spam on IG is MASSIVE. Ad Accounts being hacked. Fake Facebook profiles of your friends trying to phish you.

Articles

The Marketer Awards 2020 wrap up article: https://www.themarketer.news/post/grill-the-marketer-2020-awards

Features

Carma speaking at Tourism Council WA Conference - https://tourismcouncilwa.com.au/events-training/wa-tourism-conference

SPECIAL EPISODE - Facebook Bans News Sharing In Australia

Welcome back to the Marketer for marketing analysis by digital marketing experts Carma Levene & Clayton Smith, and my goodness is there stuff to talk about this week.

How did we get here - Read Carma’s breakdown on how got here 

Facebook’s statement

https://about.fb.com/news/2021/02/changes-to-sharing-and-viewing-news-on-facebook-in-australia/

“..as we have made clear to the Australian government for many months, the value exchange between Facebook and publishers runs in favor of the publishers — which is the reverse of what the legislation would require the arbitrator to assume. Last year Facebook generated approximately 5.1 billion free referrals to Australian publishers worth an estimated AU$407 million.

For Facebook, the business gain from news is minimal. News makes up less than 4% of the content people see in their News Feed. Journalism is important to a democratic society, which is why we build dedicated, free tools to support news organisations around the world in innovating their content for online audiences.”

What has been the effects on news media so far

https://www.abc.net.au/news/2021-02-19/facebook-referral-traffic-down-news-ban-morrison-frydenberg/13171568

What is the Australian news media saying about this

https://www.smh.com.au/politics/federal/we-will-not-be-intimidated-pm-takes-facebook-fight-to-india-and-the-world-20210218-p573se.html

https://www.smh.com.au/business/companies/facebook-s-devastating-display-of-defiance-is-vintage-zuckerberg-20210219-p5741b.html

https://www.abc.net.au/news/2021-02-19/facebook-news-ban-could-backfire-advertisers-communities/13169930

What is international news media saying about this

https://www.nbcnews.com/tech/tech-news/outrage-facebook-blocks-access-news-content-australia-rcna297

Events

GTM Awards Night - Thursday 25th Feb at Henry Summer

Marketing chats and analysis by Carma Levene & Clayton Smith from themarketer.news. 

Big Hits

1. So Perth going public with crowd funding

2. Microsoft puts Bing in the ring to replace Google

3. Zucks & Tim Cook throw some shade at each other

4. Superbowl Ads - were there any good ones?

5. It’s not a tuna - Subway in hot water again

Album Tracks

-- How not to apologise - Downtown Brooklyn Penrith Facebook page

-- Clubhouse Check In - Clay’s Thoughts

The Marketer Awards 2020

We are taking entries now - Read More

Episode 17 Notes

We're back with more news and analysis of digital marketing and media. 

Big Hits

1. Google Vs Australian Government

Recap 

Firstly...

Google runs experiment removing Australian news media from Search results

Secondly...

Google threatens to remove their Search service from Australia altogether

Recently..

Every Google search has a link at the top of search results

Google’s open letter - https://about.google/google-in-australia/an-open-letter/

Inventor of internet backs Google

Google’s path forward & Google News Showcase

1. GameStop share price soars thanks to Reddit users

https://www.vice.com/en/article/qjpnz5/robinhoods-customers-are-hedge-funds-like-citadel-its-users-are-the-product

Explainer by The Other 98% 

Brand promise from The Daily Carnage 

3. Our Marketing Predictions for 2021

Clays predictions 

--- Facebook will return to some semblance of normalcy

--- Monster Growth - Influencer Marketing + Podcast Advertising

--- The Australian Media Industry will make ZERO progress in evolving their businesses

Carma’s predictions

-- Apple to release their own marketing platform?

-- People are starting to get branding

-- Influencers dying except Tik Tok ie “Silence Brand”

-- Facebook Ads getting harder for non-specialists

Album Cuts

Parler is back - on Russian servers

Kogan pays big fine for 42 million unsolicited marketing emails

The Marketer Awards 2020 - enter your best campaign to win

Categories

Prizes

Judges

Venue

Learn more here

Big Hits

Don Trump SM Shutdown - https://www.techmeme.com/210110/p9#a210110p9

Bye Bye Parler - https://www.abc.net.au/news/2021-01-10/apple-bans-social-media-site-parler-from-app-store-after-us-riot/13045868

Burger King Rebrand : We're loving it - https://www.creativebloq.com/news/burger-king-sizzling-rebrand

Ios14 Updates effect on Facebook Advertising - https://www.searchenginejournal.com/facebook-advertisers-brace-for-ios-14-tracking-prompt-fallout/392012/

Clubhouse - anyone on it? - https://yourstory.com/2021/01/app-clubhouse-invite-only-voice-social-network-silicon-valley

Album Cuts

Fresh Prince copy from that famous NZ kid: https://mumbrella.com.au/subway-taps-fresh-prince-theme-song-in-first-campaign-from-publicis-663083

Lamb Ad: https://thewest.com.au/entertainment/tv/annual-lamb-ad-targets-scott-morrison-border-closures-in-hilarious-new-edition-ng-b881765970z

The Marketer Award 2020 

We want to see your campaign and give it the kudos it deserves! Submit your campaign and we'll announce the winners at our next event.

Learn More Here - https://www.themarketer.news/post/2020-the-marketer-campaign-awards

New segment - the library

Tell us your fav marketing book?

Features

Carma was a guest on the Linkjoy podcast

Databox article - FB Ad mistakes to avoid

Subscribe to get all the updates and latest articles at https://www.themarketer.news/

Episode 15 Notes

Carma Levene & Clayton Smith discuss the latest news and happenings of the marketing world.

Big Hits

1. Grill The Marketer VII

2. Instagram bans Celeste Barber’s post, then unbans it

3. Ocean Spray skateboard vid goes mega viral https://www.thedrum.com/news/2020/10/07/ocean-spray-finally-reacts-viral-skateboarding-tiktok

Album Tracks (Formerly Little Hits)

Articles

Car Crush or Crushing It

Events

Grill The Marketer - Christmas Edition

https://www.eventbrite.com.au/e/grill-the-marketer-christmas-vacation-tickets-125831414147

Lots to chat about in Episode 13 of The Marketer with Carma Levene & Clayton Smith!

Big Hits

https://www.vice.com/en_us/article/jgx9p7/mcdonalds-is-suing-australian-burger-king-over-its-big-jack-burger

Hungry Jacks ‘someone is suing us” https://mumbrella.com.au/someones-suing-hungry-jacks-burger-trademark-battle-heats-up-with-new-big-jack-tvc-642771

https://www.brewsnews.com.au/2020/09/14/vb-fastest-selling-aus-fragrance/

https://www.adnews.com.au/news/google-says-the-publisher-bargaining-code-could-work-but-changes-needed/

Little Hits

https://www.netflix.com/au/title/81254224

Carma's Article

Grillers In Our Midst - Alana Christidis Ychats Podcast -https://www.themarketer.news/post/grillers-in-our-midst-alana-christidis-the-ychats-podcast

Article coming up

Bunsters - spoke to Kohen...article coming soon.

Events

Grill The Marketer VII - The Last Crusade - with Paul Ramondo - https://www.eventbrite.com.au/e/grill-the-marketer-vii-the-last-crusade-live-marketing-qa-tickets-86303681635

Hey there marketers, welcome to The Marketer Podcast with Carma Levene and Clayton Smith for all things marketing! Let’s get into it!

Grill The Marketer - Wrath Of Kahn happened and it was awesome.

Featured Topics from Grill The Marketer - Wrath Of Kahn event at Henry Summer in Northbridge

-- Social Media for Not For Profit organisations

-- How do marketing student stand out when thinking about entering the workplace? What skills can they learn to stand out?

-- Copywriting - lacking in the marketplace

-- Engagement needs to be the key focus for organic content, not sales

Special Guest Announcement for our next Grill The Marketer event - Paul Ramondo

Get tickets here - https://www.eventbrite.com.au/e/grill-the-marketer-vii-the-last-crusade-live-marketing-qa-tickets-86303681635

Big Hits

News Media Bargaining Code - Facebook threatens to ban local & international news from its platforms

Google Statement - https://about.google/intl/ALL_au/google-in-australia/an-open-letter/

Google Blog Post - 13 things to know about the News Media Bargaining Code : https://australia.googleblog.com/2020/08/13-things-you-need-to-know-about-news.html

Facebook Statement - https://about.fb.com/news/2020/08/changes-to-facebooks-services-in-australia/

Nike Ad goes viral

https://www.youtube.com/watch?v=WA4dDs0T7sM

Little Hits

- Facebook New Design rolling out

Clay’s Article

Read my latest article here about an excellent newsjacking by pizza behemoth Dominoes - https://www.themarketer.news/post/dominoes-newsjacking-masterclass