Marketing news & analysis from Australian marketers Carma Levene & Clayton Smith.

Big Hits

1. Mumbrella Perth Marketing “How the West was one: Perth proves its worth, as WA agencies lead the charge”

https://mumbrella-com-au.cdn.ampproject.org/c/s/mumbrella.com.au/how-the-west-was-one-perth-proves-its-worth-as-wa-agencies-lead-the-charge-754705/amp

2. Why Fortnite & not Meta is winning the metaverse

https://www.protocol.com/newsletters/entertainment/metaverse-meta-zuckerberg-fortnite

3. Meta launches Horizon Worlds in France & Spain

https://techcrunch.com/2022/08/16/meta-launches-horizon-worlds-in-france-and-spain/

4. Meta Video Algo Insights

https://www.socialmediatoday.com/news/meta-provides-new-insights-into-how-its-video-distribution-algorithms-work/631106/

Matt Navarra’s Twitter thread summary - really good!

 https://twitter.com/MattNavarra/status/1565638666483122177

5. Twitter & Youtube Launch Podcast Hubs

https://www.theverge.com/2022/8/25/23321940/twitter-podcast-spaces-spotify-apple?

https://www.tubefilter.com/2022/08/22/youtube-podcast-hub-launch/

Prediction

Tiktok should steer clear of going head to head with Youtube when it comes to long form video

Album Cuts

Tweet editing is here!

https://www.socialmediatoday.com/news/tweet-editing-is-here-with-live-testing-now-active-in-the-app/631096/

LinkedIn testing native scheduling

https://www.socialmediatoday.com/news/linkedins-working-on-a-native-post-scheduling-option/630975/

ECommerce continues to cool - Kogan posts $35.5 million loss

https://www.smartcompany.com.au/industries/retail/kogan-financial-report-losses-e-commerce-online-shopping/

Events

TOAST the Marketer 15th September

AMI Data Summit 28th September

GRILL the Marketer 20th October

Marketing News & Analysis with Australian marketing experts Carma Levene & Clayton Smith.

Big Hits

1. Big Google Update this week - “Helpful Content Update”

https://developers.google.com/search/blog/2022/08/helpful-content-update

2. Pew Research say teens abandoning Facebook

https://techcrunch.com/2022/08/11/teens-abandoned-facebook-pew-study/

3. Tate Banned from FB/Insta 

https://www.pedestrian.tv/news/andrew-tate-social-media-ban/

Album Cuts

Google pushes demise of cookies to 2024

https://blog.google/products/chrome/update-testing-privacy-sandbox-web/

https://campaignbrief.com/tiktok-launches-first-australian-tvc-in-new-integrated-brand-campaign-via-we-are-social/

Events

Next Toast the Marketer 15 September - FREE event - register here

Next Grill The Marketer - October 20th - buy tickets here

Instagram Special 2022 - You ok Instagram?

As Moss & Zucks continue to battle a seemingly unstoppable Tiktok, we knew it was time for an Instagram deep dive.

How did we get here? What happening now? Where will they go next?

And plenty more.

Marketing news and analysis with Australian marketing experts Carma Levene & Clayton Smith.

The Marketer Podcast #29

Marketing News & Analysis with marketing experts Carma Levene & Clayton Smith. Toast The Marketer last week was awesome! 

Big Hits

1. Insta & FB follow Tiktok

Instagram : all videos under 15 minutes will now be Reels

Facebook : Two feeds – ‘Home’ feed where Meta’s ‘discovery engine’ will promote content it thinks the user will be interested in + ‘Feeds’ feed will feature chronologically ordered posts from friends and followed Pages.

https://www.businessinsider.com/meta-changes-facebook-instagram-to-be-more-like-tiktok-2022-7

2. A stranger paid for Esa's groceries without his knowledge. Then he saw himself in a viral TikTok

https://www.abc.net.au/news/2022-07-23/tiktok-viral-video-act-of-kindess-backfire-groceries-consent/101253920

3. Hootsuite rebrand 

https://mumbrella.com.au/hootsuite-rebrands-to-embrace-the-wild-side-of-social-media-746227

Album Cuts

1. Youtube & Shopify join forces for Youtube Shopping

Shopify users globally will now be able to sell their full range of products on YouTube in three ways:

2. Netflix loses 970,000 subscribers in Q2

https://variety.com/2022/tv/news/netflix-subscribers-q2-earnings-1235318787/

3. Instagram introduces chat pay

https://www.marketingmag.com.au/social-digital/instagram-introduces-chat-pay/

4. Demark bans Google products in schools over privacy concerns 

https://techcrunch.com/2022/07/18/denmark-bans-chromebooks-and-google-workspace-in-schools-over-gdpr/

Events

Grill The Marketer 18th August https://www.eventbrite.com.au/e/grill-the-marketer-2022-tickets-218591341587

The Marketer Podcast #28

Marketing news analysis & insights from experts Carma Levene & Clayton Smith.

Big Hits

Pelaton recruit naked SVU star

https://junkee.com/christopher-meloni-peloton/336375

Bankwest launch Born This WA campaign

https://www.adnews.com.au/campaigns/bankwest-and-union-launch-of-born-this-wa

Netflix choose Microsoft to sell ads

https://www.adnews.com.au/news/why-netflix-chose-microsoft-to-sell-ads

Vegemite & SPC Baked Beans Mashup

https://concreteplayground.com/sydney/food-drink/spc-vegemite-baked-beans

LIVE REACT

Clayton shows Carma - Jonathan Frakes asks you things

Star Trek & Copywriting together, Clay’s absolute faves!

Album Cuts

Internet advertising to grow 6.6% to $17.9bn by 2026: PwC

Events

Toast The Marketer - Thursday 21st July.

Next Grill The Marketer - August 18th, MC Hayley Boneham.

AMI Excellence Awards night - 9th August

Save the date September 28th AMI WA full day event

The Marketer Podcast #27 - Elon's Twitter Bail, Netflix with ads, Jimmy Reese Telstra Ad

Marketing news chats with Carma Levene & Clayton Smith

Big Hits

Elon pulls the plug on $44 billion Twitter deal

https://www.theguardian.com/technology/2022/jul/10/elon-musk-may-have-to-complete-44bn-twitter-takeover-legal-experts-say

Facebook’s “Lookalike Audiences” lose court case

“According to the release, it was the justice department’s first case challenging algorithmic discrimination under the Fair Housing Act. Facebook will now be subject to justice department approval and court oversight for its ad targeting and delivery system.”

https://www.theguardian.com/technology/2022/jun/21/facebook-lawsuit-settlement-advertising-lookalike-audience-doj

Netflix to run ad supported model?

Link here

Netflix sacks hundreds of staff in new round of layoffs

-​https://www.news.com.au/entertainment/tv/streaming/netflix-sacks-hundreds-of-staff-in-new-round-of-layoffs/news-story/2854e89e1eb330ef5b665f79d8102a92

LIVE REACT

Carma shows Clayton - Jimmy Rees Telstra

Album Cuts

Tiktok reveals platform strategy at Cannes - link

Golf fan signs deal with beer with company after viral pic - link

Louis Theroux book launch marketing Jiggle Jiggle.

Upcoming Events

Toast The Marketer - Thursday 21st July.

Next Grill The Marketer - August 18th, MC Hayley Boneham.

Marketing analysis and discussions with Carma Levene & Clayton Smith. Lets talk Superbowl Ads & Facebook hitting a serious bump in the road.

Grill The Marketer Thursday 17th Feb

Topic of the event is TikTok for brands with special guest Seva Mozhaev - get tickets here.

Carma on AMI WA Committee, yay.

Big Hits

SUPERBOWL ADS

https://www.usatoday.com/story/sports/Ad-Meter/2022/02/08/super-bowl-commercials-super-bowl-56-ad-meter/9285281002/

Facebook loses users and sheds $200 billion in a day

https://www.theguardian.com/technology/2022/feb/02/facebook-shares-slump-growth-fourth-quarter

Album Cuts

Spotify Joe Rogan

https://www.afr.com/technology/spotify-push-into-podcasts-brings-publishing-costs-20220208-p59us5

https://www.9news.com.au/national/joe-rogan-rumble-offers-podcaster-100-million-to-switch-from-spotify/a847bf74-6ec0-4dea-a4c6-2962fd8e8035

Instagram Newsfeeds

https://www.pedestrian.tv/news/instagram-updates-chronological-feeds/

https://www.socialmediatoday.com/news/instagrams-coming-chronological-feed-may-not-work-how-you-expect/611225/

Lush quits social media

“It’s not the first time the brand, known for its scented soaps and bath bombs, has stepped back from social media. In 2019 its online presence disappeared for nine months. Encouraging customers to engage with the brand in-store and using hashtags, Lush’s socials were removed. The outbreak of COVID, however, left the marketing arm with little choice but to re-engage”

https://www.marketingmag.com.au/news-c/beauty-brand-lush-quits-social-media/

Youtube Highest earner of 2021 - MrBeast

https://www.bbc.com/news/entertainment-arts-59987711

This Extreme Hide and Seek video has nearly 55M views: https://youtu.be/00NgUctWoLQ

Articles

Media

https://www.themavens.com.au/post/career-confessions-with-carma-levene-so-media-group

Welcome to Episode 25 of The Marketer with Carma Levene & Clayton Smith, where we chat all things marketing, digital marketing, social media and beyond. See below show notes for news links from today's episode.

Big Hits

1. Facebook rebrand

https://about.fb.com/news/2021/10/facebook-company-is-now-meta/

2. Iceland Ad takes aim at Zucks

https://gizmodo.com/iceland-skewers-mark-zuckerbergs-metaverse-with-new-tou-1848044804

3. Big UK companies using staff to drive tiktok

https://www.theguardian.com/business/2021/nov/05/shop-workers-tiktok-stars-home-spun-video-clips

4. LinkedIn goes Fiver style with new platform for freelancers

https://techcrunch.com/2021/10/27/linkedin-rolls-out-its-freelance-services-marketplace-globally-after-picking-up-2m-users-in-smaller-us-beta/

Album Cuts

1. Rare being on Gruen. Latest Gruen.

https://www.linkedin.com/feed/update/urn:li:activity:6861872721412915200/

2. Facebook to remove some detailed targeting options as of January 2022

https://www.facebook.com/business/news/removing-certain-ad-targeting-options-and-expanding-our-ad-controls

3. Grill’d Inspired Unemployed + Onlyfans

https://www.marketingmag.com.au/news-c/the-inspired-unemployed-grilld-and-onlyfans-make-an-unlikely-collaboration/

4. Facebook shuts down facial recognition

https://about.fb.com/news/2021/11/update-on-use-of-face-recognition/

5. YouTube removes dislike count

https://blog.youtube/news-and-events/update-to-youtube/

6. Ladbrokes pinged

https://mumbrella.com.au/ladbrokes-mark-wahlberg-ad-breaches-ad-standards-for-violence-712818

7. Game On Mole

https://www.gameonmole.com.au/

Events

Grill The Marketer November - Last one for '21! - Get tickets here

AMI WA event - Learn more here 

The Marketer Podcast with Carma Levene & Clayton Smith keeping you up to date with the biggest news in the marketing world. 

Intro

Grill The Marketer last week with Cory Gale, supported by Business Events Perth.

Next Grill The Marketer - 25th November learn more here

Photography by Derren Hall - https://www.derrenhall.com.au/

Big Hits

Grill’d Campaign - Stand for Righteous Burgers

https://www.grilld.com.au/news/latest/righteous

Intel throws shade at Apple

https://www.theverge.com/2021/10/5/22711517/intel-anti-apple-ad-m1-innovation-social-experiment

Facebook Whistelblower - Francis Haugen

https://www.abc.net.au/news/2021-10-04/facebook-whistleblower-on-capitol-riots-misinformation/100512688

Facebook rebrand: https://www.theguardian.com/technology/2021/oct/20/facebook-plans-to-change-its-name-as-part-of-company-rebrand-report

Facebook went down for 6 hours:

https://www.bbc.com/news/technology-58800726#:~:text=Facebook's%20founder%20Mark%20Zuckerberg%20has,than%203.5bn%20users%20worldwide.&text=Others%20reportedly%20found%20they%20could,which%20required%20a%20Facebook%20login.

This from Facebook: https://www.facebook.com/business/news/update-about-the-october-4th-outage

Album Cuts

Instagram adding the ability to post from Desktop: https://gizmodo.com/instagram-finally-lets-you-post-from-your-desktop-1847893589

Friendly Jordies Update:

https://www.abc.net.au/news/2021-10-13/magistrate-adjourns-police-application-for-friendlyjordies/100534774

High Court Decision takes effect on Facebook Pages:

https://www.abc.net.au/news/science/2021-10-04/facebook-pages-are-falling-quiet-as-defamation-fears-take-hold/100501800

TikTokker re-designs logos with hilarious results:

https://boingboing.net/2021/09/20/a-tiktok-ers-viral-hideous-redesigns-are-actually-being-used-by-major-brands.html

Events

Next Grill The Marketer - https://www.themarketer.news/grill-the-marketer

Articles

GTM wrap-up here - https://www.themarketer.news/post/grill-the-marketer-october-wrap

Episode 23

Welcome to the Marketer Podcast with Clayton Smith & Carma Levene.

AMI WA event  - Great job to AMI WA for putting on a great event. A great organisation bringing marketers together here in Perth, check em out here - https://ami.org.au/

Carma now has a job! 

Read more here - SO MEDIA GROUP ACQUIRES SOCIAL MEDIA COMPANY CARMA THE SOCIAL CHAMELEON

Big Hits

Zuckerberg Facebook Post : Business Listings in Whatsapp

Check out Zucks announcement post here.

Facebook Debuts Ray Ban Stories Glasses

Checkout the story on The Verge

High Court rules media outlets are responsible for defamatory comments

https://www.abc.net.au/news/2021-09-08/high-court-rules-on-media-responsibility-over-facebook-comments/100442626?fbclid=IwAR0xcYwMr4DR22rTij9uzgQlKkYbvT6oqd-PTUVaByiVxIp9keNrSGE6wpo

“The High Court found that, by running the Facebook pages, the media groups participated in communicating any defamatory material posted by third parties and were therefore responsible for the comments.”

Album Cuts

Events

Grill The Marketer Wrap + Upcoming Event - get tickets 

Wrap up article here

Articles

Read Carma's article on Photography & Copyright