Marketing analysis and discussions with Carma Levene & Clayton Smith. Lets talk Superbowl Ads & Facebook hitting a serious bump in the road.

Grill The Marketer Thursday 17th Feb

Topic of the event is TikTok for brands with special guest Seva Mozhaev - get tickets here.

Carma on AMI WA Committee, yay.

Big Hits

SUPERBOWL ADS

https://www.usatoday.com/story/sports/Ad-Meter/2022/02/08/super-bowl-commercials-super-bowl-56-ad-meter/9285281002/

Facebook loses users and sheds $200 billion in a day

https://www.theguardian.com/technology/2022/feb/02/facebook-shares-slump-growth-fourth-quarter

Album Cuts

Spotify Joe Rogan

https://www.afr.com/technology/spotify-push-into-podcasts-brings-publishing-costs-20220208-p59us5

https://www.9news.com.au/national/joe-rogan-rumble-offers-podcaster-100-million-to-switch-from-spotify/a847bf74-6ec0-4dea-a4c6-2962fd8e8035

Instagram Newsfeeds

https://www.pedestrian.tv/news/instagram-updates-chronological-feeds/

https://www.socialmediatoday.com/news/instagrams-coming-chronological-feed-may-not-work-how-you-expect/611225/

Lush quits social media

“It’s not the first time the brand, known for its scented soaps and bath bombs, has stepped back from social media. In 2019 its online presence disappeared for nine months. Encouraging customers to engage with the brand in-store and using hashtags, Lush’s socials were removed. The outbreak of COVID, however, left the marketing arm with little choice but to re-engage”

https://www.marketingmag.com.au/news-c/beauty-brand-lush-quits-social-media/

Youtube Highest earner of 2021 - MrBeast

https://www.bbc.com/news/entertainment-arts-59987711

This Extreme Hide and Seek video has nearly 55M views: https://youtu.be/00NgUctWoLQ

Articles

Media

https://www.themavens.com.au/post/career-confessions-with-carma-levene-so-media-group