The Marketer Podcast #38

We’re back!

Catch Up - how ya goin

We both spoke at the recent AGDA event - 72 dpi

Carma presented on Designing Ads for Paid Campaigns

Clay discussed Conversion Rate Optimisation on Landing Pages

Big Hits

Spotify Wrapped

https://www.theguardian.com/music/2023/nov/30/spotify-wrapped-is-creepy-meaningless-and-shows-just-how-much-data-big-tech-has-on-you

Victoria’s Secret walks back rebrand

https://www.cmswire.com/digital-marketing/victorias-secret-rebrand-insights-lessons-from-a-billion-dollar-loss/

Elon Musk telling advertiser to fuck off

https://www.theverge.com/2023/11/29/23981928/elon-musk-ad-boycott-go-fuck-yourself-destroy-x

Funny clip: https://youtu.be/HU4T85-ebeY?si=bwt6f8f-hia6jhIj

Album Cuts

Threads a few months in

https://www.socialmediatoday.com/news/instagram-chief-offers-insight-content-ranking-threads/701380/

AI influencers

https://www.euronews.com/next/2023/12/02/meet-the-first-spanish-ai-model-earning-up-to-10000-per-month

https://mumbrella.com.au/is-the-future-of-advertising-fake-809776

Yet another thing is ‘dead’ - Influencer Marketing edition

Anti-influencer vibe going right now https://www.linkedin.com/feed/update/urn:li:activity:7133958639177920513?updateEntityUrn=urn%3Ali%3Afs_feedUpdate%3A%28V2%2Curn%3Ali%3Aactivity%3A7133958639177920513%29