The Marketer

#41 Olympics, ABC ad spend explodes, Qantas


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The Marketer Podcast #41

All things marketing with Carma Levene & Clayton Smith


Big Hits

Grill The Marketer - Kate Kirwin Review - read the wrap 


Olympics putting up mega audience numbers compared to Tokyo

Adam Ferrier says some Olympics Branded Ads are too vague

US numbers - link here

Aus numbers - link here


ABC’s advertising spend skyrockets as audience numbers fall - link here


Album Cuts

Qantas fallout continues, how’s the brand doing? 


Former Qantas chief executive Alan Joyce's multi-million-dollar payout reduced by almost $10 million - article link

May 2024 - Qantas admits to misleading customers, sold tickets on tens of thousands of flights already canceled. 

REX - Also in hot water about predatory behavior towards new low cost airline Rex


AI Reality Check - AI platforms are growing, Google still rules supreme - https://sparktoro.com/blog/new-research-so-far-ai-is-not-disrupting-search-or-making-a-dent-in-google/


9 Network Staff went on strike on the eve of the Paris Olympics - link here


Events 
Grill The Marketer September - Get Tix

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