Marketing Over Ice

17: Hap Klopp, Founder - The North Face


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Hap Klopp, Founder and Former CEO of The North Face, joins Andy to talk about the connection of Brand with the DNA of a company, how he started The North Face, and the lessons he learned from the failure of one of his investments.

Hap's Drink

Moscow Mule (The Spruce)

2 oz Vodka
1 oz Lime Juice (preferably fresh)
8oz Ginger Beer

Garnish: Lime Wedge

Pour the vodka and lime juice into a highball glass or copper mug with ice cubes. Top off with the ginger beer. Garnish with the lime wedge.

Links

Hap Klopp (LinkedIn)
The North Face (Website, Twitter: @thenorthface)
Conquering the North Face: An Adventure in Leadership (Amazon)
ALMOST: 12 Electric Months Chasing A Silicon Valley Dream (Amazon)

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Marketing Over IceBy Cunningham Collective