Shoshana Deutschkron, Vice President of Communications and Brand for Upwork, joins Andy in a wide-ranging discussion on the changing workplace, being a woman in Silicon Valley, the future of  journalism and launching the Upwork brand.

Shoshana's Drink

Paloma (Bon Appetit)

Kosher salt
1 grapefruit wedge
¼ cup fresh grapefruit juice
1 tablespoon fresh lime juice
1 teaspoon sugar
¼ cup mescal or tequila
¼ cup club soda

Pour some kosher salt on a plate. Rub half of rim of a highball glass with grapefruit wedge; dip rim of glass in salt. Combine grapefruit juice, lime juice, and sugar in glass; stir until sugar is dissolved. Stir in mescal, add ice, and top off with club soda. Garnish with grapefruit wedge.

Links

Shoshana Deutschkron (LinkedIn: shoshana | Twitter: @shoshd)
Upwork (Website)

Hap Klopp, Founder and Former CEO of The North Face, joins Andy to talk about the connection of Brand with the DNA of a company, how he started The North Face, and the lessons he learned from the failure of one of his investments.

Hap's Drink

Moscow Mule (The Spruce)

2 oz Vodka
1 oz Lime Juice (preferably fresh)
8oz Ginger Beer

Garnish: Lime Wedge

Pour the vodka and lime juice into a highball glass or copper mug with ice cubes. Top off with the ginger beer. Garnish with the lime wedge.

Links

Hap Klopp (LinkedIn)
The North Face (Website, Twitter: @thenorthface)
Conquering the North Face: An Adventure in Leadership (Amazon)
ALMOST: 12 Electric Months Chasing A Silicon Valley Dream (Amazon)

Chris Matthews, VP of Marketing for Mayfield Robotics, talks with Andy about his experience launching Kuri at CES, “aha” vs. “of course” features, marketing and product alignment, and using AirBnB for in-the-field testing.

Chris' Drink

Negroni (Bon Appetit)

Ingredients
2 tbsp gin
2 tbsp Campari
2 tbsp sweet vermouth
1 orange twist

Combine gin, Campari, and sweet vermouth in an ice-filled Old Fashioned glass; stir gently and garnish with an orange twist. More-formal types prefer it straight up in a Martini glass. 

Links

Chris Matthews (Twitter: @matthewscd)
Mayfield Robotics (Website)
Kuri (Website)
Specialized (Website)

Sean Harris, Head of Marketing for eero, joins Andy to talk about the origin of the name of the company, launching a new brand in a crowded space, and how he jumped into marketing after being an investment banker and a consultant.

"Silicon Valley has potentially neglected the creative side"

"You have to have a certain DNA to care about your customers"

"Get good at telling stories. We actually have storytelling as an internal value"

Sean's Drink

Gin Martini (GQ)

2.5 oz Bombay Sapphire Gin
0.5oz Dry Vermouth
Lemon (slice and peel)
Ice

Pour gin, vermouth into a cocktail shaker. Shake briefly and strain into a martini glass. Moisten martini glass with lemon slice and garnish with lemon peel.

Links

Sean Harris (Twitter: @mrseanharris)
eero (Website, Twitter: @geteero)
eero's Product Hunt page (Website)
Eero Saarinen (Wikipedia)
Gateway Arch St. Louis (Website)
Hotel Tonight (Website)

Ted Frank, Story Strategist at Backstories Studio, joins Andy to talk about how movie storytelling can dramatically improve corporate presentations.

"There are three parts to it: They make it simple. They make it real. And they make it powerful."

"Screenwriters start with three key scenes...and they develop those first. And then they have a map of where the story is going."

"We are all emotional people, even though we forget when we present."

"Sound can create an emotional bond."

"The secret ingredient... that will absolutely make people engaged with it and captivated with it is... tension."

Ted's Drink

Bourbon Basil Smash (adapted from Rachael Ray Every Day)

10 Thai or regular basil leaves
1 1/2 ounces bourbon
3/4 ounce fresh lemon juice
1/2 ounce ginger-infused simple syrup
1/4 ounce lemon-lime simple syrup
Basil leaf

Creating Ginger-infused Simple Syrup: Put equal parts water and sugar into a saucepan. Cook over medium heat until sugar is dissolved. Turn off heat. Add ginger to taste. Once syrup is dissolved, remove ginger and store.

In a cocktail shaker filled with ice, shake the first 5 ingredients until cold; strain into a rocks glass half-filled with lightly crushed ice. Stir; top with more lightly crushed ice. Garnish with basil leaf.

Links

Backstories Studio (website)
Ted Frank (Linkedin)
Get to the Heart (Amazon)

Sarahjane "SJ" Sacchetti, SVP Marketing of Collective Health, talks with Andy about marketing and politics, finding the right messaging and the role of marketing in healthcare. 

"Data is just data. Marketing is still an art. It's really about connecting with another person"

"Think about the 'what's in it for you' message"

"You have to find someone that has a shared incentive to really crack the system" 

"First - build the right team that is ahead of the game"

SJ's Drink

2012 Flor de Pingus

Links

Sarahjane Sacchetti (Twitter: @sacchetti | LinkedIn: sarahjanesacchetti)
Lew Edwards Group (Website)
Collective Health (Website)
Bite Communications (Website)

Menaka Shroff, Head of Marketing at Betterworks, joins Andy over a margarita to talk about marketing technology, staying on message, her time at Box, and the importance of mentoring. 

"Account-based marketing might be the next big thing that may not be the next big thing"

"If your database is over 100,000, I would do Marketo audits every [six months to a year]"

"With messaging, sometimes it’s important to be patient with it…. companies and spokespeople get tired of the message long before the marketplace ever does."

"The next generation needs to focus on what I called the MAD acronym: focus on Messaging, Analytics and Design."

Menaka's Drink

Margarita (from Serious Eats)

Lime wedge, plus 2 lime wheels for garnish
1 tablespoon coarse salt, for glass rims
4 ounces high quality blanco tequila (see note above)
2 ounces Cointreau
1 1/2 ounces fresh juice from 2 limes

Run lime wedge around the outer rims of two rocks glasses and dip rims in salt. Set aside. In cocktail shaker, combine tequila, Cointreau, and lime juice. Fill with ice and shake until thoroughly chilled, about 15 seconds (the bottom of a metal shaker should frost over). Fill glasses with fresh ice and strain margarita into both glasses. Garnish with lime wheels and serve.

Links

Menaka Shroff (Twitter: @menaka)
Betterworks (Website)
OKRs (Wikipedia)
Bing Gordon (Wikipedia)
Aaron Levie (Wikipedia, Twitter: @levie)
The CMO Club (Website)
Haas School of Business (Website)

Friend of the firm John Volkmann, CMO of QDVision, drops by to talk with Andy about lobbying in Europe, marketing in China, the "spouse marketing strategy," and Uber in Austin.

"If you’re doing your job [in marketing, you are] translating complicated things into simple things"

"[Brand is] going back to what’s the problem is and what’s the product"

“[Rule of thumb in TV] If you see people dancing that means they had nothing to say”

John's Drink

2014 Te Whare Ra (TWR) Sauvignon Blanc, Marlborough

Links

John Volkmann (Twitter: @johnvolkmann | LinkedIn: john-volkmann-89348a)
QDVision (Website)
Momentum: How Companies Become Unstoppable Market Forces (Amazon)
Ron Ricci (Twitter: @RonRicciCisco)
Uber and Lyft End Rides in Austin to Protest Fingerprint Background Checks (NY Times)

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