Jim Gustke, the VP of Marketing at Ooma, talks to Andy about building new categories, building one of the first corporate websites, holding the first big Internet contest and why online advertising doesn't always work. 

"Competition in a new category is a great thing"

"(On getting into marketing) don't be afraid to take a risk... don't be afraid to do something that on paper that sounds pretty crazy"

"Building a brand takes consistency... don't underestimate execution"

Jim's Drink

Hendricks Gin and Sonic

1.0 oz Hendricks Gin
1.0 oz Fever-Tree Tonic Water
1.0 oz Soda Water
Cucumber slices (very thin)

Pour gin, tonic water and soda water into tumbler. Stir and add ice. Garnish with cucumber slices and serve.

Links

Jim Gustke (Twitter: @jimgustke)
Ooma (Website)
Polaroid (Website)
Global Network Navigator (Wikipedia, O'Reilly Media)
Million Dollar Webcrawl (SFGate)
Yoyodyne (Yahoo Acquiring Yoyodyne - Wired)
NetChannel (AOL to Buy WebTV Competitor NetChannel - PCWorld)
Ofoto (Wikipedia)

 

Michael Mendenhall, the Chief Marketing Officer and Chief Communications Officer of Flex joins Andy for a wide-ranging educational (and inspirational) conversation on the brand transformation at Flex, learning the art of narrative at Disney, being hazed at HP, and the need to be opportunistic and flexible in your organization and your own career.

"Art of narrative and storytelling sometimes gets lost in this world of engagement and interactivity."

"If you want to be marketing… never be intimidated by things you don’t know"

"Opportunities present themselves… seize them. Don’t overthink."

Michael's Drink

Moscow Mule

1/2 oz lime juice squeezed from limes
2 oz vodka
4 to 6 oz ginger beer
Chilled copper Moscow Mule mug

Squeeze lime juice into a copper mug and leave in the spent lime. Add a few ice cubes, then pour in the vodka and fill with cold ginger beer. Stir and serve.

Links

Michael Mendenhall - Twitter
Flex - Website | Twitter
Virginia City, Montana - Wikipedia
102 Dalmations - IMDB
Wonderful World of Disney - Wikipedia
Tidal - Website

Download it here

Andy talks with Rebecca Schapiro, the Director of Brand and Product Marketing at Funding Circle. Becca talks about her love of Fintech, how a startup failure helped her grow, and her goal of getting a Woodle.

Becca's Drink

Old Fashioned

1 tsp sugar + 1 tsp water (simple syrup will work too)
Angostura Bitters
1.5 oz bourbon or rye
Orange slice

Dissolve sugar with water in an old fashioned glass (tumbler). Add two dashes of bitter and bourbon to the glass and mix. Add ice and garnish with orange slice.

Links

Rebecca Schapiro - Twitter (@rschapi), LinkedIn (rebeccaschapiro)
Funding Circle - Website
Year Up - Website

Download it here
 

In this episode, Barbara Holzapfel, the Chief Marketing Officer of Taulia, talks to Andy Cunningham about the similarities between consumer and B2B marketing, hiring for passion, the transformation of the enterprise technology landscape while at SAP, and women in technology.

Barbara's Drink

Perrier-Jouët Grand Brut Champagne (non-vintage)

Links:

Barbara Holzapfel - Twitter (@bnholzapfel) | LinkedIn (barbaraholzapfel)
Taulia - Website
SAP Run Simple - Microsite
Anita Borg Institute - Website
Grace Hopper - Wikipedia
Grant McCracken - Wikipedia

Download the file here

For this episode, Kevin Knight, Head of Creative and Brand Strategy of Pinterest, joins Andy to talk about brands, his love of advertising and why Mormons would be great at marketing beer.

Kevin's Drink

Virgin Moscow Mule

1/2 cup Ginger Beer
3 tbsp Fresh Lime Juice
3 tbsp Club Soda

Mix ingredients in a copper mug 3/4 full of crushed ice. Stir together. Garnish with lime.

Links

Kevin Knight: Pinterest: kevinjknight, Twitter @kevinjknight
Kevin's Drinks for Mormons, #flightofthekevin
Nationwide 2015 Super Bowl Commercial: YouTube

Download file here

For information on the upcoming DoubleX event "Where No Man Has Gone Before: Women in Space," please click here.

On November 2, 2015 Cunningham Collective hosted its first DoubleX: Women of Influence panel discussion: “Limitless Leadership: The Powerful Women Who Worked with Steve Jobs.”  The event brought together 300 Bay Area leaders at SAP Labs in Palo Alto to hear the insights of five influential women who worked alongside Steve in the early years at Apple, NeXT and Pixar.   

Moderated by Katie Hafner, a journalist who covered Apple and NeXT in the 1980s and 1990s, for BusinessWeek, Newsweek and The New York Times, the panel included:

• Joanna Hoffman, a marketing leader and one of the original members of both the Apple Macintosh team and the NeXT team.
• Susan Barnes, an alumna of Apple Inc, she was Controller of the Macintosh Division at Apple and later cofounded NeXT.
• Barbara Koalkin Barza, the former product marketing manager for the Macintosh computer and later director of marketing at Pixar.
• Debi Coleman, the second woman to join the original Macintosh team and the finance and operations chief at Macintosh and Apple for over a decade.
• Andy Cunningham, founder of the marketing innovation consultancy Cunningham Collective and former publicist for Steve Jobs at Apple, NeXT and Pixar.

Links:
Additional information on the event: Cunningham Collective Blog
Video of this event: YouTube
Guy Kawasaki interviewing Andy Cunningham: YouTube

Download file here.

Scott Anderson, the Chief Marketing Officer at Sitecore, joins us to talk marketing, going international and his cover band. He also has written a children's book with his daughter.

Scott's Drink:

Bombay Sapphire East Gin and Tonic

1.0 oz Bombay Sapphire East Gin
2.5 oz Fever-Tree Tonic Water
Ice
Lime Wedge

Lightly squeeze lime into glass and drop it in. Pour gin and tonic water into glass and stir. Drop ice into glass and serve.

Links:
Scott Anderson: @ScottsVoice
Sitecore: http://www.sitecore.net
Hook (his cover band): http://www.hookfans.com/
The Peanut Butter Fish:

Download file here

Brian Katzman, the Vice President of Marketing at Tile, joins Andy Cunningham for the first Marketing Over Ice podcast, where he talks about his love of the outdoors, his experience in India with Google and the crazy things people have found using Tile. 

Since it's our first podcast, we're having the usual fun with our equipment setup. Our future episodes should have better sound quality, so hang in there!

Brian's Drink:

High West Spaghetti Western

1.5 oz High West Double Rye
0.50 oz Antica Sweet Vermouth
0.25 oz Luxardo
0.25 oz Santa Maria al Monte Amaro
Angostura Bitters
Cherries and Orange Zest

Served over rocks

Links:

Brian Katzman: @katzmanb
Tile: https://thetileapp.com

Download file here