In this episode, Barbara Holzapfel, the Chief Marketing Officer of Taulia, talks to Andy Cunningham about the similarities between consumer and B2B marketing, hiring for passion, the transformation of the enterprise technology landscape while at SAP, and women in technology.

Barbara's Drink

Perrier-Jouët Grand Brut Champagne (non-vintage)

Links:

Barbara Holzapfel - Twitter (@bnholzapfel) | LinkedIn (barbaraholzapfel)
Taulia - Website
SAP Run Simple - Microsite
Anita Borg Institute - Website
Grace Hopper - Wikipedia
Grant McCracken - Wikipedia

Download the file here