Marketing Over Ice

7: Michael Mendenhall, CMO and CCO - Flex


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Michael Mendenhall, the Chief Marketing Officer and Chief Communications Officer of Flex joins Andy for a wide-ranging educational (and inspirational) conversation on the brand transformation at Flex, learning the art of narrative at Disney, being hazed at HP, and the need to be opportunistic and flexible in your organization and your own career.

"Art of narrative and storytelling sometimes gets lost in this world of engagement and interactivity."

"If you want to be marketing… never be intimidated by things you don’t know"

"Opportunities present themselves… seize them. Don’t overthink."

Michael's Drink

Moscow Mule

1/2 oz lime juice squeezed from limes
2 oz vodka
4 to 6 oz ginger beer
Chilled copper Moscow Mule mug

Squeeze lime juice into a copper mug and leave in the spent lime. Add a few ice cubes, then pour in the vodka and fill with cold ginger beer. Stir and serve.

Links

Michael Mendenhall - Twitter
Flex - Website | Twitter
Virginia City, Montana - Wikipedia
102 Dalmations - IMDB
Wonderful World of Disney - Wikipedia
Tidal - Website

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Marketing Over IceBy Cunningham Collective