Francesca Cortesi and Tim Herbig dive into one of the trickiest questions in product: how do you know when you’ve done enough discovery?

They talk about the real purpose behind discovery, how to avoid getting stuck in process for process’ sake, and why defining your assumptions early matters more than sticking to a framework. From using strategic clarity to guide your work, to building a strong narrative around your findings (and even turning discovery into a game to keep teams engaged) this episode is packed with practical tips and honest reflections.

CHAPTERS

00:46 Navigating the Discovery Dilemma

03:33 Understanding the Purpose of Discovery

06:51 The Balance of Process and Value

09:45 Defining Success in Discovery

12:43 Time Boxing Discovery Efforts

15:44 Strategic Clarity in Discovery

18:45 Identifying and Validating Assumptions

21:40 Creating a Compelling Narrative for Discovery

24:37 Gamifying the Discovery Process

OUR GUEST

Tim Herbig (Product Management Coach)

https://www.linkedin.com/in/herbigt/

Tim Herbig is a Product Management Coach who helps companies like StepStone, Deutsche Telekom, and Specsavers treat their ways of working like products—focusing on value over theoretical correctness.

With over a decade of hands-on experience across b2c and b2b products—from Premium memberships at XING to Enterprise SaaS platforms—Tim brings unique insight into making product practices truly valuable in different contexts.

Through his consulting and training, Tim helps product teams move beyond rigid frameworks by connecting Strategy, OKRs, and Discovery in ways that work for their specific situation.

COOK WHILE LISTENING

Tim is a true coffee aficionado, here below you can find two coffee brewing recipes

• If you are just starting: https://www.youtube.com/watch?v=1oB1oDrDkHM

• Tim’s favorite (right now): https://www.youtube.com/watch?v=PUsHI7jdX1k