This episode is not for the SEO experts, it's for SEO beginners. It's for the people who want to have a big picture understanding of how SEO works and those who want to do a survey of their own site and see how it meets up to Google's expectations. In this podcast, we are covering what SEO is, what it means, and if you need it, and then we break it down into five big components about how it works. Lastly, we will provide the tools so you can audit your own site and see how you stack up! 

Transcription

Monica Pitts  0:00  

Hello friends and welcome to marketing with purpose. This is Monica Pitts and today I'm going to talk about my friend of me Google and how he ranked sites. Number one.

 

Unknown Speaker  0:17  

If you're a natural-born marketer, you're one lucky son of a gun. If you're like most people, marketing, especially online marketing is about as appealing as standing in a police lineup. The mayecreate team of creatives is transformed websites and digital marketing from craptastic to fantastic since 2005. Our podcast marketing with purpose makes sense of marketing so you can make purposeful decisions instead of carrying on with the same old crap you've been doing. And now your host, Monica Pitts, founder of mayecreate with another episode on how to make your marketing not suck.

Monica Pitts  0:53  

So this episode is not for the SEO experts. It's for the SEO beginners. It's for the people who want to have a big picture understanding of how it works, and maybe want to do a survey of your own site and how it meets up to Google's expectations. So before I dive into the topic too deeply, I want to let you know that there is a worksheet that I made up that you can download that you can take notes on, but then also, it has a worksheet that breaks the items that I'm going to talk about into a check sheet so you can use the resources that I'm going to introduce to you to do a survey of your own site to guide you and you could also use it if you're going to set up an new one as you know a checklist so go ahead and go out to resources.mayecreate.com and download that sheet. And you can also go to podcast.mayecreate.com to get the Show Notes for this episode and to see links to the downloadable resources or jump on over to the nicely formatted blog posts with all the visuals and everything put together in case you want to read all about it. So, back to business, how does Google rank sites number one, I'm going to introduce you to search engine optimization and tell you what it means we're going to have a brief discussion about if you even need to worry about it or not. And then we're going to talk about in-depth for most of the time how it works. So what does SEO mean? And it's, it stands for search engine optimization. That's what those three little letters mean, SEO, Search Engine Optimization. And what that is, is Google's interpretation of the reputation and online health of your business. It's the way that it judges whether you're worthy of displaying on search results or not. Google's search algorithm uses certain factors to decide how relevant you are to searchers. And then is how SEO is derived just through that algorithm. Now, people come into my office all the time, and they're like, I need to rank number one, I really I needed to be number one and then sometimes yes, sometimes you do need to rank number one. And then there's other times where that probably doesn't need to be your main concern as the business. So SEO is not everybody's top priority. Now, one thing that should always happen is you should always show up when someone searches for your name. If your website does