The Embody Your Brand Podcast

17: How to Book More Clients Using Authentic, Personality-based Selling with Yvonne Reese

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Are you struggling converting inquiries, booking clients, and handling pricing objections? If so, you're not alone (and this episode is for you!)

Today Jessie welcomes sales + business mentor Yvonne Reese to the Embody Your Brand podcast, where they chat through all things authentic, personality-based selling.

After 30 years breaking records in sales as a Start-Up Sales Specialist, Yvonne left her high paying corporate position knowing only that she wanted to help other women reach their goals.  Today Yvonne helps service driven women who care as much about having impact as they do about profits, based on their DiSC profile to mentor them in business with an emphasis on sales.  Understanding how you receive information helps me align the right next steps along the way.   Yvonne's Signature Program, Sales by Personality, teaches you how to communicate outside of your personality and reach 60-75% more clients by speaking their language.   


In today's episode, Jessie and Yvonne cover:

  • Yvonne’s story, and what lead to her becoming a sales mentor
  • A breakdown of the DISC personality profiles
  • How each DISC personality type responds to marketing / makes purchasing decisions
  • What fear of rejection comes from, and what it actually means when people are saying no
  • what to do if you have all of the disc elements in your profile?
  • How sales helps you communicate better, hire the right people, and more
  • What to include in a sales page to appeal to all buyer personalities
  • How your Unique Selling Point (USP) can help you book more clients and close more sales
  • The biggest mistake people make in sales
  • The 4 C’s in selling
  • The differences of selling 1:1 (like on a sales call) vs. a 1:many platform like social media, and what we should do to compel someone from social media to hop on a sales call
  • Selling possibility rather than paint points, and how that is opposite of what most people are doing online (hint: it’s so much easier!)
  • What to do if you’re putting your message and offer out there and hearing crickets
  • The role confidence plays in selling
  • When you convince someone to buy, and how that is hindering your clients success
  • Overcoming objections, specifically, the money objection (aka “I can’t afford that!”) 
  • Sharing your pricing directly on your website vs. sharing on a sales call, and how to share your prices with integrity  
  • The intersection between personal branding and sales, and how your personal brand makes your selling so much more effective
  • The steps to creating a magnetic personal brand, and when it makes the most sense for you to invest in branding, and how that helps your sales
  • How to create a brand around a multi-faceted / multi-dimensional personality  
  • And so much more!


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    FREE RESOURCE: My 3-step Method to Magnetizing Your Dream Clients. Discover the exact framework I use to help coaches & creatives craft magnetic personal brands that attract their dream clients. ✨ jessie-christensen.com/magnetic


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    Ready to start creating your magnetic personal brand? I'd love to work with you! Click here to schedule a clarity call with me.

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    To connect with Jessie:


    Instagram: @jessie__christensen

    Email: [email protected]

    Website: jessie-christensen.com

    LinkedIn: linkedin.com/in/jessieachristensen

    Pinterest: pinterest.com/jessie_christensen/_saved


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    To connect with Yvonne:


    Mastering Your Sales Conversations Facebook Group: 

    https://www.facebook.com/groups/masteringsalesconversations

    The Sales Conversation Coach Podcast:

    https://open.spotify.com/episode/6QctbPy0SsUwP8DJSNZ1Ih?si=YKqEzitqQJSOhq9SdR6ThA

    Instagram: @yvonnereesesalescoach

    Sales Personality Quiz: Take the quiz here!


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    Have a question or topic you'd like Jessie to cover? Or are you interested in being featured as a guest expert on the show? Submit your request here.


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    The Embody Your Brand PodcastBy Jessie Christensen