The Embody Your Brand Podcast

The Embody Your Brand Podcast

By Jessie ChristensenBusinessMarketing
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The Embody Your Brand Podcast episodes

  • 54: Behind the Scenes of A Holistic, Intuitively-led Brand Launch with Kaley Isabella Singh

    In today's episode, I have an intimate conversation with my dear friend and client, brand consultant Kaley Isabella Singh. We explore the essentials of successfully launching (or relaunching) a brand, touching on topics that aren’t typically discussed when it comes to launching — like embracing femininity, practicing self-care, the power of community, and much more.

    About Kaley Isabella Singh:

    Kaley Isabella Singh is a brand consultant and launch partner for female founders and mothers. Leveraging over a decade of experience in creative direction, strategy, and community building, Kaley guides her clients through every step of creating a compelling brand, connecting them with the right resources and people to make their dreams tangible.

    Kaley is known for her soulful and holistic approach to entrepreneurship. Empowering women and mothers to lead businesses grounded in rest and vibrant collaboration. Through sustainably paced brand development, personal coaching, and values-driven launch coordination services, she helps founders subvert hustle culture to create a business that’s in tune with their natural pace, and a brand that supports their vision for a balanced life.

    Kaley’s community, Casa da Sua Marca, is an ‘anti hustle-culture’ brand mastermind & business community for intentional, soulful, extroverted-introverts on the path to cultivating personal sovereignty, interdependence, and professional fulfillment. In intimate cohorts designed for sustained growth and discovery, members forge lifelong friendships and support, expanding their capacities to thrive both in business and in their personal lives.

    Kaley’s most cherished motivations include, crafting brands that evoke a sense of home, honoring intuition in both life and work, and breaking up with hustle culture for good.

    Tune in to hear Jessie & Kaley discuss:

    • Kaley's background as a brand consultant and launch partner.
    • The importance of brand evolution and how it reflects personal growth.
    • Kaley's experience in transitioning her business to align more closely with her values and passions, including working with Jessie in The 30-day Catalyst.
    • The key components of a successful, holistic brand launch.
    • The importance of active rest, a circle of support, and decisiveness in the launch process.
    • The significance of building in rest periods and setting boundaries, in both our personal and professional endeavors.
    • The power of community in supporting female entrepreneurs.
    • Advice for listeners on trusting their intuition and making strategic shifts in their business.
    • The significance of being seen and perceived in a way that aligns with one's true self.
    • And so much more!
    • —

      → **JOIN THE 30-DAY CATALYST:** Partner 1:1 with Jessie for an entire month to articulate your brilliance, streamline your offer suite, and master your messaging — so you can feel total alignment in your business, make more money, and break through to the next level of your business! Spots are limited, and it’s first-come, first-served! https://jessie-christensen.com/catalyst

      —

      To connect with Jessie:

      • Instagram: ⁠⁠@jessie__christensen⁠⁠
      • Email: ⁠⁠[email protected]⁠⁠
      • Website:⁠⁠ jessie-christensen.com⁠⁠
      • LinkedIn: ⁠⁠linkedin.com/in/jessieachristensen⁠⁠
      • Pinterest: ⁠⁠pinterest.com/jessie_christensen/_saved⁠⁠
      • —

        To connect with Kaley:

        • Website: www.kaleyisabella.com
        • Instagram: www.instagram.com/kaleyisabella
        • Community and mastermind group, Casa da Sua Marca: www.kaleyisabella.com/casa
        • 57 min
        • 53: Manifesting The Next Level of Your Business (& A Life You LOVE!) with Julia Martin

          Today’s episode marks my first-ever IN PERSON interview on the Embody Your Brand Podcast! I had the pleasure of sitting down with Manifestation and Business Coach Julia Martin (in sunny SoCal, no less!) to chat about manifesting the next level of your business, creating alignment and joy in life, and a little behind-the-scenes look of her new brand photoshoot!

          About Julia Martin:

          Julia Martin is a seasoned Manifestation & Business Coach on a mission to ignite the fire and passion in women's lives and careers.

          After a successful 12-year tenure in Business Development at Google and Twitter, Julia was called to share her profound understanding of manifestation with the world through her podcast (Dream Your Life) and coaching practice. By blending her expertise in mindset with proven business strategies, she helps her clients catapult their businesses and careers through her group programs & private coaching. Her signature group program, Dream Your Biz, helps women build and scale their own successful coaching practices from scratch.

          Driven by her commitment to empower the next generation, Julia co-founded Career Foundations—a suite of programs designed to impart professional skills, mindset mastery, entrepreneurship, and financial literacy to high school students. In just two years, Career Foundations has blossomed into a seven-figure enterprise, propelling Julia to travel the globe, speaking, training educators, and implementing these programs in classrooms worldwide.Julia embodies the principles she teaches. As a devoted mother of three young children, she applies her knowledge of the Law of Attraction to curate a life of balance, fulfillment, abundance and joy. She believes that with the right tools, practices, and mindset, achieving this is within everyone's reach.

          Tune in to hear Jessie & Julia discuss:

          • Julia’s journey from feeling misaligned in her corporate job to becoming a successful manifestation coach
          • The importance of letting go of the 'how' in achieving goals, the power of visualization, and being open to all opportunities.
          • The transformative energy of feeling aligned, and how to stay inspired and empowered as an entrepreneur.
          • The impact of brand photoshoots, and a behind-the scenes look at Julia’s shoot.
          • And so much more!
          • Tune in for valuable insights on strategic branding, mindset shifts, and manifesting a life and business you love. 🎙️

            —

            → **JOIN THE 30-DAY CATALYST:** Partner 1:1 with Jessie for an entire month to articulate your brilliance, streamline your offer suite, and master your messaging — so you can feel total alignment in your business, make more money, and break through to the next level of your business! Spots are limited, and it’s first-come, first-served! https://jessie-christensen.com/catalyst

            → GET THE UPLEVEL CHECKLIST: After years of working with successful founders, I've noticed the same common denominators they all share when they're about to see a massive breakthrough in their businesses. And I'm sharing all of their secrets here in the Uplevel Checklist.

            Inside, you'll learn the exact signs that you're ready for a breakthrough in your business, as well as what to do next if you have those pieces in place. ****https://jessie-christensen.com/checklist

            —

            To connect with Jessie:

            • Instagram: ⁠⁠@jessie__christensen⁠⁠
            • Email: ⁠⁠[email protected]⁠⁠
            • Website:⁠⁠ jessie-christensen.com⁠⁠
            • LinkedIn: ⁠⁠linkedin.com/in/jessieachristensen⁠⁠
            • Pinterest: ⁠⁠pinterest.com/jessie_christensen/_saved⁠⁠
            • —

              To connect with Julia:

              • Instagram
              • Podcast (Dream Your Life: Manifest A Life You Love)
              • Website
              • The D.R.E.A.M.S. Manifestation Workbook!
              • 44 min
              • 52: Mastering The Art Of Psychology-driven Sales Pages with Erin Morris

                Ready to boost your sales page conversion?! Discover the secrets of psychology-driven copywriting with launch copywriting expert Erin Morris on the latest episode of the Embody Your Brand podcast!

                Erin runs a launch copywriting studio that helps women earn more, scale their businesses and live their biggest lives. Her 5-step framework combines data, psychology and personality to craft connection-first copy that gets results by building genuine relationships with its readers.

                Tune in to hear Jessie & Erin discuss:

                • Why most copy fails to connect
                • The 3 copywriting mistakes that are costing you sales
                • The importance of market research, and how to connect deeply with your audience
                • The right length for your sales page depending on the type of offer you have
                • Creating a brand story that builds a bridge from awareness to action
                • And so much more!
                • —

                  → **JOIN THE 30-DAY CATALYST WAITLIST:** Partner 1:1 with Jessie for an entire month to articulate your brilliance, streamline your offer suite, and master your messaging — so you can feel total alignment in your business, make more money, and break through to the next level of your business! Spots are limited, and it’s first-come, first-served! https://jessie-christensen.com/catalyst

                  → GET THE UPLEVEL CHECKLIST: After years of working with successful founders, I've noticed the same common denominators they all share when they're about to see a massive breakthrough in their businesses. And I'm sharing all of their secrets here in the Uplevel Checklist.

                  Inside, you'll learn the exact signs that you're ready for a breakthrough in your business, as well as what to do next if you have those pieces in place. ****https://jessie-christensen.com/checklist

                  —

                  To connect with Jessie:

                  • Instagram: ⁠⁠@jessie__christensen⁠⁠
                  • Email: ⁠⁠[email protected]⁠⁠
                  • Website:⁠⁠ jessie-christensen.com⁠⁠
                  • LinkedIn: ⁠⁠linkedin.com/in/jessieachristensen⁠⁠
                  • Pinterest: ⁠⁠pinterest.com/jessie_christensen/_saved⁠⁠
                  • —

                    To connect with Erin:

                    • Instagram: https://www.instagram.com/erinmorris.co/
                    • Website: https://erinmorris.co/
                    • Connection Cure: https://erinmorris.co/connection-cure
                    • Sales Page Outliner: https://erinmorris.co/sp
                    • 42 min
                    • 51: My #1 Piece of Advice to Help You Find More Alignment in Your Business

                      Feeling out of sync with your work? You may be falling into this common trap that can ultimately make your business feel like a chore, rather than a dreamy, aligned, passion-fueled experience.

                      So in today's episode, I'm sharing my #1 piece of advice to help you find MORE alignment in your business, so you can rediscover what really excites you and align your actions with your true goals. By letting go of this ONE thing, you'll find more joy and authenticity in your work.

                      Let's reignite that spark!

                      Tune in to hear Jessie discuss

                      • The inspiration behind today's episode (I caught myself doing something I always advise my clients NOT to do)
                      • My #1 piece of advice to help you find more alignment in your business
                      • The negative impact and dangers of operating from a place of "should"
                      • Practical advice: Focus on what you genuinely want to do, question your "shoulds," and align your actions with your true desires.
                      • How to build YOUR business YOUR way, free from external pressures and cookie-cutter strategies.
                      • A reminder to join the waitlist for The 30-Day Catalyst
                      • And more!
                      • —

                        → GET THE UPLEVEL CHECKLIST: After years of working with successful founders, I've noticed the same common denominators they all share when they're about to see a massive breakthrough in their businesses. And I'm sharing all of their secrets here in the Uplevel Checklist.

                        Inside, you'll learn the exact signs that you're ready for a breakthrough in your business, as well as what to do next if you have those pieces in place. ****https://jessie-christensen.com/checklist

                        → **JOIN THE 30-DAY CATALYST WAITLIST:** Partner 1:1 with Jessie for an entire month to articulate your brilliance, streamline your offer suite, and master your marketing message — so you can feel total alignment in your business, make more money, and break through to the next level of your business! Spots are limited, and it’s first-come, first-served! https://jessie-christensen.com/catalyst

                        —

                        To connect with Jessie:

                        • Instagram: ⁠⁠@jessie__christensen⁠⁠
                        • Email: ⁠⁠[email protected]⁠⁠
                        • Website:⁠⁠ jessie-christensen.com⁠⁠
                        • LinkedIn: ⁠⁠linkedin.com/in/jessieachristensen⁠⁠
                        • Pinterest: ⁠⁠pinterest.com/jessie_christensen/_saved⁠⁠
                        • 18 min
                        • 50: Articulating Your Brilliance To Stand Out & Sell More

                          Struggling to highlight what sets you apart? You’re not alone! On today’s episode of the Embody Your Brand podcast, I’m sharing all about how to articulate your unique value so you can grow your business TODAY.

                          Tune in to hear Jessie discuss:

                          • How to recognize signs of an impending business breakthrough (Grab The Uplevel Checklist, available for free!)
                          • The importance of articulating one's unique value proposition, and how to do it
                          • The common mistakes business owners make in their messaging, and why they likely make those mistakes
                          • The significance of aligning your brand with your brilliance to stand out, increase sales, and achieve sustainable growth
                          • The announcement of her NEW! exclusive program, The 30-Day Catalyst — designed to help entrepreneurs articulate their brilliance, streamline their offers, and master their marketing message.
                          • And so much more!
                          • —

                            → GET THE UPLEVEL CHECKLIST: https://jessie-christensen.com/checklist

                            → JOIN THE 30-DAY CATALYST WAITLIST: https://jessie-christensen.com/catalyst

                            → BOOK A FREE CLARITY CALL: ⁠⁠Click here to schedule a clarity call with me.⁠⁠

                            —

                            To connect with Jessie:

                            • Instagram: ⁠⁠@jessie__christensen⁠⁠
                            • Email: ⁠⁠[email protected]⁠⁠
                            • Website:⁠⁠ jessie-christensen.com⁠⁠
                            • LinkedIn: ⁠⁠linkedin.com/in/jessieachristensen⁠⁠
                            • Pinterest: ⁠⁠pinterest.com/jessie_christensen/_saved⁠⁠
                            • 18 min
                            • 49: Navigating Entrepreneurship — Personal Development, Brand Messaging, Sales Strategies, and Lessons Learned (REPLAY of Momentum Mornings with Yvonne Reese)

                              In this episode of the Embody Your Brand podcast, Jessie candidly reflects on the difficulties entrepreneurs face while building their own brands and discusses the importance of removing pressure, taking breaks, and embracing personal challenges. The episode includes highlights from her recent talk show appearance with sales coach Yvonne Reese, emphasizing the interconnectedness of branding and sales, and the necessity of authentic, client-centered communication.

                              Tune in to hear Jessie & Yvonne discuss:

                              • Jessie’s career journey — from running a brand design studio to working in the corporate world and back to entrepreneurship
                              • The irony of Jessie’s journey, the challenges entrepreneurs face, and the importance of self-care and removing pressure
                              • The significance of trusting your intuition, building habits, and balancing personal and professional life
                              • Personal development, brand messaging, and sales, and how they are all interconnected
                              • The interconnectedness of branding and sales, and the necessity of authentic, client-centered communication
                              • And so much more!
                              • —

                                WORK WITH JESSIE 1:1: ⁠⁠Click here to schedule a clarity call with me.⁠⁠

                                —

                                To connect with Jessie:

                                • Instagram: ⁠⁠@jessie__christensen⁠⁠
                                • Email: ⁠⁠[email protected]⁠⁠
                                • Website:⁠⁠ jessie-christensen.com⁠⁠
                                • LinkedIn: ⁠⁠linkedin.com/in/jessieachristensen⁠⁠
                                • Pinterest: ⁠⁠pinterest.com/jessie_christensen/_saved⁠⁠
                                • —

                                  To connect with Yvonne:

                                  • Instagram: https://www.instagram.com/yvonnereesesalescoach/
                                  • Facebook Group: https://www.facebook.com/groups/masteringsalesconversations
                                  • 46 min
                                  • 48: Marketing Your Brand to Effortlessly Attract High-ticket Clients (Even in a Saturated Market!) with Erica Ewing

                                    Let’s face it — in 2024, most online entrepreneurs probably feel like they’re competing for attention in a saturated market. So, what’s the key to standing out above the competition and consistently signing clients (and not just ANY clients, but high-ticket ones?!)

                                    That’s exactly what you’ll learn on today’s episode of the Embody Your Brand Podcast.

                                    Today, Jessie is joined by Erica Ewing — a marketing and sales expert — to chat about how to leverage your brand, marketing, and network beyond social media to create a demand for your services and consistently book high-ticket clients.

                                    About Erica Ewing:

                                    Erica is a former marketing director

                                    turned wedding photog
                                    turned industry sales expert.
                                    'Cuz why stop evolving!

                                    She loves shooting weddings, traveling the globe with her fam and helping talented wedding pros discover the easy button to business through 2 signature programs - Magnetic Mastery and Super Attractor Sales Academy - which help wedding pros get fully booked at 2x their rates, WITHOUT discounts or honestly even taking clients they don't fully adore.

                                    You’ve got better things to do and more magical clients to serve!

                                    In today’s episode, Jessie & Erica discuss:

                                    • The importance of evolution in business and branding
                                    • How an elevated brand translates into an increase in sales
                                    • The “Shopping Mall” analogy for how to stand out in a saturated market and command premium pricing
                                    • The one thing that gets entrepreneurs stuck in a place of charging less than they deserve / taking on clients they don’t love / having sales & marketing stress them out, AND what to do to get out of that state of business and into a place of empowerment
                                    • Creating a marketing strategy beyond social media to have a consistent stream of high-value leads
                                    • And so much more!
                                    • —

                                      WORK WITH JESSIE 1:1: ⁠⁠Click here to schedule a clarity call with me.⁠⁠

                                      —

                                      To connect with Jessie:

                                      • Instagram: ⁠⁠@jessie__christensen⁠⁠
                                      • Email: ⁠⁠[email protected]⁠⁠
                                      • Website:⁠⁠ jessie-christensen.com⁠⁠
                                      • LinkedIn: ⁠⁠linkedin.com/in/jessieachristensen⁠⁠
                                      • Pinterest: ⁠⁠pinterest.com/jessie_christensen/_saved⁠⁠
                                      • —

                                        To connect with Erica:

                                        • Instagram: @theewingsstudio
                                        • Brand new private podcast - 3 ways to attract higher paying clients: the-ewings.com/3ways
                                        • 43 min
                                        • 47: How to Tell Your Story & Be A Speaker That Sets Stages on FIRE with Jaycie Cormac

                                          Have you ever felt like your story could be powerful but you just don't know how to tell it? In this episode of The Embody Your Brand Podcast, Jessie chats with Jaycie Cormac, a storytelling coach who helps people find their voice and share their stories with impact. She shares her secrets for crafting all types of stories that resonate with your audience AND leave them wanting more.

                                          On stage most of her life, Jaycie Cormac has helped thousands of clients share stories through performance, writing and speaking. Now, as a Storytelling Rebel, she’s flipping the script on how to tell your stories and become a speaker that sets stages on fire!

                                          In today’s episode, Jessie & Jaycie discuss:

                                          • The Power of Storytelling — how stories can be impactful in business and life.
                                          • How to identify the unique narrative that defines you.
                                          • Methods to build a clear and impactful story structure.
                                          • Insights on capturing your audience's attention through captivating delivery techniques.
                                          • Strategies for overcoming stage fright & the fear of public speaking.
                                          • How to identify your speaker archetype, and aligning it with your brand mission to strengthen your message.
                                          • How to craft compelling “back pocket” stories you can readily share.
                                          • Tips to infuse humor and personal touches into your storytelling.
                                          • Creating a brand that embodies your values and vision through storytelling.
                                          • And so much more!
                                          • —

                                            WORK WITH JESSIE 1:1: ⁠⁠Click here to schedule a clarity call with me.⁠⁠

                                            —

                                            To connect with Jessie:

                                            • Instagram: ⁠⁠@jessie__christensen⁠⁠
                                            • Email: ⁠⁠[email protected]⁠⁠
                                            • Website:⁠⁠ jessie-christensen.com⁠⁠
                                            • LinkedIn: ⁠⁠linkedin.com/in/jessieachristensen⁠⁠
                                            • Pinterest: ⁠⁠pinterest.com/jessie_christensen/_saved⁠⁠
                                            • —

                                              To connect with Jaycie:

                                              • https://storytellingrebel.com/get-it-all
                                              • 49 min
                                              • 46: How to Embody Your Brand on a Subconscious Level To Be, Do, and Have What You Desire with Vanessa Mariah

                                                Today we are diving in DEEP into what it means to actually embody your brand on a subconscious level so the person we want to be and the business we desire actually manifests in our reality. And I invited one of my favorite subconscious mind experts to come on the show and chat all about it — the lovely Vanessa Mariah.

                                                Vanessa Mariah is an executive coach and subconscious mind expert with certifications in NeuroLinguistic Programming, Emotional Freedom Techniques, TIME techniques, Hypnosis, and Life and Success Coaching.

                                                She is the founder of The UpLevel Playground and creator of The UpLevel Effect, a 4-phase methodology that helps entrepreneurs with habit-change, belief-change, goal achievement, and stress management so they can get confident, get visible and shift into the identity required for them to accelerate business growth with ease.

                                                Vanessa mixes spiritual principles with neuroscience, quantum physics, and psychology to assist entrepreneurs in reprogramming their subconscious minds so they can achieve fulfillment in all areas of their life.

                                                In today’s episode, Jessie & Vanessa discuss:

                                                • Vanessa’s story and how she discovered the power of the subconscious mind
                                                • What it means to actually embody your brand, and how to do it on a subconscious level
                                                • The powerful shift that happens when you start thinking of your brand as a WHO instead of a WHAT
                                                • The exact steps to take to bridge the gap between our desired identity and our current reality
                                                • How to blast the limiting belief that you’ll be seen as “too much” if you promote yourself and your business — and how to use this formula to dissolve any limiting belief you have about yourself, your business, and / or your brand
                                                • The role consistency plays in embodying our brands on a subconscious level
                                                • How to create space so we don’t allow our business to be involved in our self worth and our value as a human being
                                                • The importance of slowing down to truly embody our brand — as hard as it may be as an ambitious, high-achieving entrepreneur
                                                • And so much more!
                                                • —

                                                  WORK WITH JESSIE 1:1: ⁠⁠Click here to schedule a clarity call with me.⁠⁠

                                                  —

                                                  To connect with Jessie:

                                                  • Instagram: ⁠⁠@jessie__christensen⁠⁠
                                                  • Email: ⁠⁠[email protected]⁠⁠
                                                  • Website:⁠⁠ jessie-christensen.com⁠⁠
                                                  • LinkedIn: ⁠⁠linkedin.com/in/jessieachristensen⁠⁠
                                                  • Pinterest: ⁠⁠pinterest.com/jessie_christensen/_saved⁠⁠
                                                  • —

                                                    To connect with Vanessa:

                                                    • Instagram: https://instagram.com/theuplevelplayground/
                                                    • Website: theuplevelplayground.com
                                                    • Ditch Your Doubt Masterclass: theuplevelplayground.com/ditch-your-doubt-masterclass
                                                    • Podcast: theuplevelplayground.com/podcast 
                                                    • 51 min
                                                    • 45: Marketing Your Brand on Instagram In A Way That Feels GOOD with Nicole Malthaner

                                                      Today we're going to have some FUN. And it's not because we don't have fun on the podcast, but because we are talking about something that a lot of us as founders at one point or another have found to be NOT so fun.

                                                      And that is… drum roll, please… marketing ourselves and our businesses on Instagram.

                                                      (Who here is raising their hand right now being like, “Ooh, yeah, I felt this before”?!)

                                                      I've had conversations on the podcast about Instagram and content creation and marketing ourselves on social media, but we haven't really covered it quite like this before.

                                                      So today, we're diving into how to leverage our personal brands on Instagram and market our businesses in a way that feels GOOD. Like dreamy, smooth as butter, in a way we can find the real joy in showing up and building connections.

                                                      And I have the PERFECT guest on the show today who does this beautifully — the lovely Nicole Malthaner, an Instagram Strategist for personal brands.

                                                      Nicole started her business, Groovy Social, as a means to travel the world. While the 36 countries (& counting) still very much tickle her fancy, she's found her passion in helping aspiring leaders of the online business world leverage their personal brands on instagram and show up in a way that feels f*cking GOOD. Her approach to instagram centers around the very thing it was designed to create: human connection. She shows business owners it's possible & simple to create personality-packed, meaningful content you enjoy for an audience filled with human beings you know on a personal level, while building a brand/business that supports your life. In a time where marketing your online business on instagram is a non-negotiable, so is having a good time while doing it.

                                                      In this episode, Jessie and Nicole discuss:

                                                      • Nicole’s journey to discovering the power of her own personal branding and leveraging it on Instagram
                                                      • How we can make marketing on Instagram actually feel GOOD — how to have FUN ON IG / find the joy in showing up
                                                      • Ways to create a genuine connection with our audience and build relationships (leading into effortless sales)
                                                      • What the balance is between sharing our personal brand / marketing our business on Instagram
                                                      • How to get REAL/vulnerable on Instagram without being cringe/oversharing
                                                      • And SO much more!
                                                      • —

                                                        WORK WITH JESSIE 1:1: ⁠⁠Click here to schedule a clarity call with me.⁠⁠

                                                        —

                                                        To connect with Jessie:

                                                        • Instagram: ⁠⁠@jessie__christensen⁠⁠
                                                        • Email: ⁠⁠[email protected]⁠⁠
                                                        • Website:⁠⁠ jessie-christensen.com⁠⁠
                                                        • LinkedIn: ⁠⁠linkedin.com/in/jessieachristensen⁠⁠
                                                        • Pinterest: ⁠⁠pinterest.com/jessie_christensen/_saved⁠⁠
                                                        • —

                                                          To connect with Nicole:

                                                          • Instagram: https://www.instagram.com/groovysocial/
                                                          • Not Your Average IG Audit: https://hello.groovyvirtualsolutions.com/public/form/view/63e1a6b6751dccfa0cad072b
                                                          • 58 min

                                                          About The Embody Your Brand Podcast

                                                          From the publisher's feed

                                                          Are you ready to build an in-demand brand?