This Episode, #17,  is a tactical one by popular demand: How to Create an Email List of your Amazon Customers. It’s  a popular topic and rightly so. It’s a bit of a technical area, so it may be something that you want to outsource. But I still highly recommend you understand the process so you have some understanding of what you are asking someone to do, how much work is involved and what a reasonable fee would be for that work.

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SHOW NOTES FOR EPISODE #17

Why do this? Strategic goals:

* Part of audience building

* Build a business  that is independent of Amazon

* Connect more with customers – what do they want/need? what would they buy?

* Create those products – physical or info

* “The money is in the list”

* How (tactics)

Join Amazon Insider Secrets and I will do a video on this

* Website (LANDING POINT)- let me know if you need help on this, I’m not covering this in detail in this episode – I will add video to Amazon Insider Secrets if asked

* Choose domain name – I recommend Blue host. Cost: around $12 pa.

* choose hosting – I recommend Blue host. Cost about $6/mo

* Choose CMS – I recommend WordPress (1 click install with Blue Host). Free.

2. Email autoresponder (EMAIL)

*  choose one – I recommend aWeber (cost $18/month)

* sign up

* create a List of customers eg Product Warranty

* create a sign-up form

* create first email (eg welcome)

* optional – create follow up sequence

3. Opt-in page

* choose one

* – WordPress does “Optimise Press” theme, which is cheaper than LeadPages.

* I recommend Leadpages (cost $25/month if you pay annually -! or $37/mo if you pay monthly-PLEASE NOTE!) 

* Sign up

* Integration with email service provider:

* Create a new leadpages template

* At top bar, click “Leadpages”

* Click “Create a new page”

* Choose a template – if in doubt, keep it simple

* Choose industry – “Retail” probably

* Edit form – fairly intuitive

* Click on edit opt-in box

* Under integration settings,

* Under integrate form with, choose “aWeber”

* Under Using, choose “name of your group eg Product Warranty”

* Save, publish

* Check the published page works

4. Website redirect

* Create a page named “warranty” or other

* Get it to appear in menu bar

* Create a redirect to the Leadpages page

* Use the plugin “Quick Page/Post Redirect Plugin”

* Test it!

5. Product inserts(driving traffic)

* Create wording – e.g., “To activate your Lifetime Warranty, go to  mybusiness.com/warranty“

* Create PDF

* Ask Chinese supplier to create and print and insert into each unit