Today we sit down with Miranda Knight, the Senior Brand Experience Manager behind the incredible social media growth of Pashion Footwear.

Pashion Footwear made waves as the 3rd top growing Instagram account in the ENTIRE app in Q1 of 2024, boasting an impressive 9% engagement rate. With a staggering growth of 365,000 followers in just ONE month, Passion Footwear's organic social media strategy has been nothing short of revolutionary. Over a year ago, they made a bold move by pulling the plug on paid ads, and the results speak for themselves.

If you're not familiar with Passion Footwear, they're known for their innovative convertible heels that effortlessly transform into flats. They also made a memorable appearance on Shark Tank.

In this episode, Miranda takes us through her journey from the early days at Passion Footwear to shaping the dynamic team they have today. We'll also delve into their winning social media marketing strategy that's propelled them to the top of the industry.

Grab your notebooks, because Miranda shares invaluable insights that you won't want to miss. Tune in and get ready to be inspired by Passion Footwear's incredible story of success through organic social media growth.

Thank you to our sponsor CharCharms. CharCharms is the one and only water bottle accessory company making hydration fun!

Abby Rosilier, the founder of Abby Rose Cases, shares her journey of starting a successful phone case business and growing her social media presence on platforms like TikTok and Instagram.

She discusses the strategies she used to create viral TikTok videos, the importance of posting consistently, and the effectiveness of TikTok Live for boosting sales.

Abby also talks about the challenges of editing long TikTok videos and the benefits of switching to a business TikTok account. She shares her plans for the future of her business and offers tips for small business owners and TikTok users.

This episode is sponsored by CHARCHARMS

00:00 Introduction and Recording Instructions

01:20 Starting Abby Rose Cases and Getting into TikTok

03:53 Growing on Instagram and TikTok

06:13 Creating Viral TikTok Videos

08:36 Experimenting with Different Types of TikTok Content

11:44 Posting Frequency and Repurposing Content

15:16 Utilizing TikTok Live for Sales

18:10 Using Games and Interactive Elements in TikTok Lives

20:37 Growth Tools: Viral Content, TikTok Lives, and Followers

22:25 Editing Long TikTok Videos

23:46 Switching to a Business TikTok Account

25:22 The Role of TikTok Shop in Sales

26:41 Expanding the Business and Future Plans

30:42 Tips for Small Business Owners and TikTok Users

In this conversation I interview Cheyenne Brink, who owns Brink Management, a TikTok Talent Management company!

Overview of our conversation:

00:00 Introduction and Background

01:35 Getting Started in the Industry

06:07 Building a Talent Roster

07:38 Identifying Potential in Content Creators

10:42 Leaning into Virality

13:14 Growth and Sustainability in the Creator Space

15:26 Reaching a Sustainable Income

17:44 Financial Considerations for Creators

19:06 Income of Influencers

20:47 Opportunities for Full-Time Creators

22:45 When to Get an Agent or Management Company

24:33 Outreach and Inbound Management

26:53 Unfilled Niches in the Creator Space

29:24 Content Creators Discussing Sobriety

30:24 Niche Management Agencies

33:06 The Need for Niche Agents

34:55 Creating Specialized Management Companies

Connect with Charlotte Trecartin on LinkedIn, and follow As A Creator on Instagram

This week we talk to SIMJI, the creator behind the very viral TikTok page @simjiofficial. In this episode we cover her story of how she started the account, what she did to grow the page, and how she monetizes it.

SIMJI also gives some of her tips & best practices for being a successful content creator. Even though she makes rugs on the internet, the basics of being a content creator apply to anyone.

This podcast is of course sponsored by the absolute cutest product ever, which I will link right here if you dare to see it.

Also, I apologize there was no intro this week because I was sick. Back to normal episodes next week!

Cheers :)

In this conversation, Julia, a successful TikTok creator (@freebiesandmore) with over a million followers, shares her journey and insights into leveraging TikTok Shop for income.

She started on social media as a couponer and gradually transitioned to TikTok, where she experienced rapid growth. Julia discusses the importance of consistency, finding a niche, and understanding your audience.

She also shares her strategies for choosing products to promote on TikTok Shop and negotiating brand deals. Julia believes that TikTok Shop is the future and offers valuable tips for creators looking to monetize their TikTok content.Takeaways

This podcast has the CUTEST sponsor, you might be shocked when you click this link.

00:00 Introduction and Background

03:06 Starting on Social Media

06:18 Transition to TikTok

11:44 Becoming a Full-Time Creator

15:12 Income Sources: Brand Deals and TikTok Shop

18:46 Choosing Products for TikTok Shop

22:09 Working with Brands and Negotiating Deals

24:47 The Future of TikTok Shop

30:18 Tips for Linking TikTok Shop Products

Follow @AsACreator on Instagram

In this conversation, Sarah Grosz shares insights and strategies for influencer marketing. She emphasizes the importance of educating and empowering influencers, providing them with content examples and direction. We discuss my experience at CharCharms, where we send ideas and links to influencers for video collaborations. We also highlight the challenges of working with influencers and the need for adaptability.

Sarah predicts future trends in influencer marketing, such as social platforms creating their own shopping features and stronger live streaming incentives.

This episode has the CUTEST sponsor EVER! Only click if you like cute things.

Follow As A Creator

Connect with Sarah on Instagram & LinkedIn

This conversation with Austin Maxwell delves into monetizing social media and the strategies for building a Facebook travel page business with his wife Courtney.

He emphasizes the commitment to daily content and the importance of providing value first. We share our motivation and time management strategies and offer advice for getting started on social media!

This Episode is Sponsored by THE CUTEST Thing EVERR . Your bestie, mom, daughter or auntie will love it.

Our Conversation:

Monetizing Social Media

Building a Business as a Couple

Commitment to Daily Content

Starting on TikTok and Repurposing Content

Motivation and Time Management

Providing Value First

Creating Controversial Content

Building an Audience for Financial Freedom

Workflow and Motivation

Finding Inspiration in Comments

Advice for Getting Started on Social Media

In this conversation, Austin Maxwell discusses the importance of delegation and the early success of his business on TikTok. Austin also emphasizes the value of TikTok for revenue generation and the expansion to other social media platforms.

He talks about the effectiveness of a brand ambassador program in recruiting young and talented individuals.

Additionally, he discusses the organization of content creation and the importance of giving creative freedom to the social media manager.

This Episode Is Sponsored by CHARCHARMS! The Cutest Things Ever

Follow Kanga Coolers on Instagram, TikTok & LinkedIn

Introduction and Delegation

Discovering TikTok

Early Success on TikTok

Team Effort and Time Constraints

Value of TikTok for Revenue Generation

Expanding to Other Social Media Platforms

Recruiting through Brand Ambassador Program

Creating a Brand Ambassador Program

Organizing Content Creation

Giving Creative Freedom to Social Media Manager Delegation as a Founder

Managing Brand Perception

Embracing Opinions and Building Relationships

Different Brand Voices on Different Channels

Sharing Mistakes and Wins

Taking Advantage of Opportunities

This episode makes me want to be an Amazon Fashion Influencer SOOO badly!

Denise broke it down for us. How she makes content, how she makes money, and how much she makes from her Amazon Affiliate links... *hint* (it's a lot). This was an awesome conversion and I know I learned a ton.

One of the biggest takeaways, is how she relies on SEO for people to find her videos. She breaks down her SEO/hashtag strategy and why it works.

The only thing not fashionable about Denise, is that she doesn't have any CharCharms (yet). Go shop CharCharms at CharCharms.com.

Follow Denise on all her platforms here

Follow As A Creator on all platforms here

In this episode I talked to Sully Finlay, the full time CPA who goes viral in every video he posts. Even though he's a full time CPA, he does standup comedy which is where he gets his humor from!

This was a great conversation where we talked about his rocky 8 month start on TikTok and how that quickly changed when he found a relatable style for his comedic skit videos.

We also talk about his strategy to posting daily on social media, and what it's like working with brands.

This episode is sponsored by CharCharms! Shop CharCharms Water Bottle Accessories here.

Follow Sully Finlay on all platforms here

Follow As A Creator here