As A Creator - Interviews with Content Creators

Today we are talking to TikTok creator Lindsey Simon. In this episode of "As a Creator," Lindsey shares her journey of finding her niche, working with agencies, and breaking away from being a basic influencer.

Discover Lindsey's insights on selecting influencers for restaurant campaigns based on quality content and genuine interest, rather than follower count. She also emphasizes the importance of individuality and discourages copy-and-paste aesthetics among influencers.

Explore Lindsey's collaborations with Culvers and Abercrombie, where she discusses the advantages of micro-influencers versus larger influencers. Uncover the psychology behind consumer interest in products not explicitly mentioned in influencer videos.

Gain practical tips on effective social media strategies to work with restaurants, as Lindsey reveals how to build an engaging online presence and connect with customers.

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Understanding TikTok Success with Ken Waks who has over 1 MILLION followers on TikTok on this episode of As A Creator. Hosted by Charlotte Trecartin.

In this podcast episode, we sit down with content creator Ken Waks to dive into his social media strategy. Ken shares his journey from starting on TikTok out of boredom to becoming a successful creator with over a million followers. 

We explore his early experiences with TikTok's limited editing tools and how his content evolved over time. Ken discusses his viral videos, including one that questioned the value of luxury brands and another that delved into the dark side of corporate America. He emphasizes the evergreen nature of TikTok content and the responsibilities that come with having a large platform. 

Ken also offers insights into his content creation process, drawing inspiration from various sources and crafting engaging hooks for his videos.

We delve into the balance between his full-time job and TikTok, as well as his monetization strategies through brand deals and sponsored content. Ken shares advice on maintaining professionalism, managing business relationships, and staying grounded in the face of social media fame. 

Finally, we explore his goals for the future, including building his personal brand, expanding his reach, and launching a new platform. Join us as we gain valuable insights from Ken's journey as a content creator and discuss the key elements of a successful social media strategy.

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If you know content creators, you know Kate. Kate is the girl behind the throwback videos on her account, @itskatesteinburg.

In this episode, we talked about her story, signing with an agency, and making the decision to leave her full time job at Ulta to work as a TikTok creator.

This episode is sponsored by CharCharms! CharCharms is the HOTTEST gift for 2023, shop accessories at CharCharms.com.

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This conversation with Michael is awesome!

He is our first cooking creator guest on the show, and he also does high quality content! Very different from the "iphone only" content creators.

In this episode talked about Michael's story, how he films content consistently & how he monetizes his content.

Enjoy episode 24!

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Today we talked to foodies Catherine & Lizzie Everett from @HotTakesDailyOfficial

In this episode, we go over their story to growing their platform to 100,000+ followers on Instagram. They videography strategy. How they work with restaurants. And, how they monetize their page.

It was so fun to talk to them & I hope you love the episode!

This episode is sponsored by CHARCHARMS!! Go shop the CUTEST Holiday Gift NOWW.

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Man!! This is quite the hefty episode! I interviewed Alec Klinsky, who is extremely passionate about TikTok Shop.

We talk about everything you need to know about TikTok Shop!

- The products & price ranges that do well

- How brands should utilize TikTok Shop

- How creators should use TikTok Shop

- How TikTok Shop compares to other selling platforms

- And SO much more!!

This episode is sponsored by the CUTEST Holiday Gift!!

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In this episode I talked to Austin Hankwitz. He is a Finance Content Creator who turned his passion into a multimillion dollar business, all because of TikTok.

You can find him @austinhankwitz (750k) on TikTok and @witz.business (129k) on Instagram.

We have a conversation about why he started posting on TikTok, how he quickly grew to 300k+ followers in his first year, and how he really started monetizing his audience Patreon.

We also cover how his brand has grown to more than just content, but has evolved to a newsletter, podcast and even consulting for companies.

I am personally extremely inspired by Austin and I am sure you will be too.

This podcast is sponsored by the only holiday gift you need.

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She's got THREE massive profiles, and in this episode we talked to creator Jennifer Kassir about how she manages them.

She goes over the journey behind creating her three accounts: @MsBeanieOfficial (3.8 Million), @ArabJenn (1.3 Million), & @JenniferKassir (430K)

We also talk about how she monetizes her content, what she loves & hates about being a content creator, and some tips that she's learned throughout the years!

THIS EPISODE IS SPONSORED BY THE BEST HOLIDAY GIFT EVERRRRR!!!

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In this conversation, Sarah Grosz, an influencer strategist at Allbirds, shares insights and tips on influencer partnerships and marketing. She discusses the evolution of influencer marketing, the process of building an influencer program, and the benefits of collaborating with other brands. Listen to part 2 in next weeks episode!

00:00 Introduction and Background

03:07 Evolution of Influencer Marketing

04:35 Building an Influencer Program

05:40 Collaborating with Other Brands

08:10 Setting Up Influencer Partnerships

10:04 Starting with Gifting and Product Collaborations

12:05 Working with Medium to Bigger Brands

15:46 Influencer Strategy vs. Influencer Management

16:40 Finding Influencers for Campaigns

19:41 Finding Influencers through Keywords and Location

21:47 Evaluating Influencer Pitches

Today we talked to Brooke Wilczewski who is the Community and Marketing Lead at Quinn, an Erotic Audio App.

We discusses her journey and role at the company. She shares how she started working at Quinn and the evolution of her role from intern to community marketing lead. Brooke also talks about the day-to-day responsibilities of her role, including creating content and managing social media. She explains the high volume of content creation at Quinn and how the team works together to plan and execute marketing strategies. Brooke emphasizes the importance of treating people like people and the future growth of Quinn as a company.

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00:00 Introduction and Background

05:58 Starting at Quinn

06:46 Role as Community Marketing Lead

08:57 Creating Content

15:14 High Volume Content Creation

19:07 Working as a Team

22:19 Using Google Docs for Scheduling

29:58 Personal Growth and Future of Quinn