Today we are talking to TikTok creator Lindsey Simon. In this episode of "As a Creator," Lindsey shares her journey of finding her niche, working with agencies, and breaking away from being a basic influencer.

Discover Lindsey's insights on selecting influencers for restaurant campaigns based on quality content and genuine interest, rather than follower count. She also emphasizes the importance of individuality and discourages copy-and-paste aesthetics among influencers.

Explore Lindsey's collaborations with Culvers and Abercrombie, where she discusses the advantages of micro-influencers versus larger influencers. Uncover the psychology behind consumer interest in products not explicitly mentioned in influencer videos.

Gain practical tips on effective social media strategies to work with restaurants, as Lindsey reveals how to build an engaging online presence and connect with customers.

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