Understanding TikTok Success with Ken Waks who has over 1 MILLION followers on TikTok on this episode of As A Creator. Hosted by Charlotte Trecartin.

In this podcast episode, we sit down with content creator Ken Waks to dive into his social media strategy. Ken shares his journey from starting on TikTok out of boredom to becoming a successful creator with over a million followers. 

We explore his early experiences with TikTok's limited editing tools and how his content evolved over time. Ken discusses his viral videos, including one that questioned the value of luxury brands and another that delved into the dark side of corporate America. He emphasizes the evergreen nature of TikTok content and the responsibilities that come with having a large platform. 

Ken also offers insights into his content creation process, drawing inspiration from various sources and crafting engaging hooks for his videos.

We delve into the balance between his full-time job and TikTok, as well as his monetization strategies through brand deals and sponsored content. Ken shares advice on maintaining professionalism, managing business relationships, and staying grounded in the face of social media fame. 

Finally, we explore his goals for the future, including building his personal brand, expanding his reach, and launching a new platform. Join us as we gain valuable insights from Ken's journey as a content creator and discuss the key elements of a successful social media strategy.

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