As A Creator - Interviews with Content Creators

How Allbirds lands the BEST influencers | Influencer Strategy with Sarah Grosz (pt 2)

Listen Later

In this conversation, Sarah Grosz shares insights and strategies for influencer marketing. She emphasizes the importance of educating and empowering influencers, providing them with content examples and direction. We discuss my experience at CharCharms, where we send ideas and links to influencers for video collaborations. We also highlight the challenges of working with influencers and the need for adaptability.

Sarah predicts future trends in influencer marketing, such as social platforms creating their own shopping features and stronger live streaming incentives.

  • Working with Influencer Managers and Talent Agencies
  • Collaboration with Marketing Teams
  • Tips for Building an Influencer Strategy
  • Integrating UGC in Marketing Mix
  • Balancing Brand Voice and UGC
  • Giving Direction for UGC Campaigns
  • Educating and Empowering Influencers
  • Providing Direction and Ideas for Content
  • Challenges and Unexpected Results
  • Future Trends in Influencer Marketing
  • Connect with Sarah Grosz

    • This episode has the CUTEST sponsor EVER! Only click if you like cute things.

    Follow As A Creator

    Connect with Sarah on Instagram & LinkedIn


    ...more
    View all episodesView all episodes
    Download on the App Store
    As A Creator - Interviews with Content CreatorsBy Charlotte Trecartin
    • 4.3
    • 4.3
    • 4.3
    • 4.3
    • 4.3

    4.3

    6 ratings

    More shows like As A Creator - Interviews with Content Creators

    View all
    Johnjay & Rich On Demand by iHeartRadio

    Johnjay & Rich On Demand

    1,646 Listeners

    If You Create It With Keenya Kelly by Keenya Kelly

    If You Create It With Keenya Kelly

    66 Listeners

    The Frankie Lee Podcast by Frankie Lee

    The Frankie Lee Podcast

    13 Listeners

    TikTok Shop - Affiliate Academy by AAHQ

    TikTok Shop - Affiliate Academy

    3 Listeners