Marketing in a niche industry?

You may get to the office every day and think, “I’m the only person marketing in this entire industry. I’m a loner.” You probably think of all the interesting marketing campaigns other marketers are running, or maybe you watch TV commercials and think “If only that would work in my industry.”

Addie Ventris had every reason to feel the same way — In 2011, she became a marketing specialist for Tactical Electronics, which sells to a very niche industry: SWAT teams.

Their products help SWAT officers and other tactical law enforcement teams see into situations before approaching. (My favorite device: They have a K9 camera that goes on police dogs!)

In the next few years, she would be continually promoted, until she arrived at her current position as Marketing Director.

She found a way to market to her niche industry. (And she crushed it.)

She came on the 1 to 10 podcast to share what she’s learned: