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(17) Husqvarna Group - Finding the Best Circular Business Ideas
Calle Medin describes the innovation process Husqvarna set in place to accelerate the transition to more circular business models
This episode features Calle Medin, Vice President Sustainability at Husqvarna Group. Calle presents a process Husqvarna set up in 2019 to promote circular business ideas. The starting point is the strategic ambition of the management board. Calle and his team defined focus areas and decision criteria. He shares the different motivations of employees to submit ideas and how the selection committee was staffed. The episode concludes with reflections on the implementation of the ideas and success rates.
People
Calle Medin, Vice President Sustainability, Husqvarna Group
Patrick Hypscher, Co-Founder of Green PO, Expert in Sustainable Business Models
Chapters
[00:54] Where good ideas find us
[02:20] The need for a Circular Innovation Program
[08:04] Training and Pilots came before Strategic Update
[12:14] Overview about The Circular Innovation Program
[19:08] Launching & Communicating the Program
[20:55] Motivation of employees to contribute
[25:12] Criteria for Selecting the best ideas
[31:02] Quantity & Quality of Ideas
[34:28] Generating more ideas
[35:38] Staffing the Committee
[40:09] Implementing ideas & Success Rate
[45:56] Outro
About Husqvarna Group
Husqvarna is the world’s leading producer of outdoor power products for forest, park and garden care, watering products and power tools for construction. Nearly 14,000 employees created a revenue of about € 4,8 Billion in 2023. The Husqvarna Forest & Garden Division specializes in products and solutions serving residential owners and professionals in shaping green spaces. The Gardena Division caters to home and garden owners. The Husqvarna Construction Division provides equipment, diamond
tools, service and support for professionals who work with hard
materials like concrete and stone to shape urban environments of
tomorrow.
Further Links
Husqvarna’s Sustainability Page https://www.husqvarnagroup.com/en/sustainability
View all episodes
By Patrick Hypscher
5
11 ratings
Calle Medin describes the innovation process Husqvarna set in place to accelerate the transition to more circular business models
This episode features Calle Medin, Vice President Sustainability at Husqvarna Group. Calle presents a process Husqvarna set up in 2019 to promote circular business ideas. The starting point is the strategic ambition of the management board. Calle and his team defined focus areas and decision criteria. He shares the different motivations of employees to submit ideas and how the selection committee was staffed. The episode concludes with reflections on the implementation of the ideas and success rates.
People
Calle Medin, Vice President Sustainability, Husqvarna Group
Patrick Hypscher, Co-Founder of Green PO, Expert in Sustainable Business Models
Chapters
[00:54] Where good ideas find us
[02:20] The need for a Circular Innovation Program
[08:04] Training and Pilots came before Strategic Update
[12:14] Overview about The Circular Innovation Program
[19:08] Launching & Communicating the Program
[20:55] Motivation of employees to contribute
[25:12] Criteria for Selecting the best ideas
[31:02] Quantity & Quality of Ideas
[34:28] Generating more ideas
[35:38] Staffing the Committee
[40:09] Implementing ideas & Success Rate
[45:56] Outro
About Husqvarna Group
Husqvarna is the world’s leading producer of outdoor power products for forest, park and garden care, watering products and power tools for construction. Nearly 14,000 employees created a revenue of about € 4,8 Billion in 2023. The Husqvarna Forest & Garden Division specializes in products and solutions serving residential owners and professionals in shaping green spaces. The Gardena Division caters to home and garden owners. The Husqvarna Construction Division provides equipment, diamond
tools, service and support for professionals who work with hard
materials like concrete and stone to shape urban environments of
tomorrow.
Further Links
Husqvarna’s Sustainability Page https://www.husqvarnagroup.com/en/sustainability