Lexie Smith walks listeners through 17 PR mistakes to avoid when pursuing press. The good news? All of these are entirely avoidable!

Here’s what you’ll learn:

• The 17 different common mistakes Lexie sees made in the PR world
• How to avoid making mistakes in PR
• Hear tips on what you can do to better improve your PR IQ 
• Learn what ways you can improve your PR strategy 
• Learn mistakes that Lexie sees specifically for pitching
• Learn tips on how to make your pitch the best it can be
• Hear how you can avoid bulk pitching
• Hear how you can help improve the art of the pitch when pitching for press