We sit down with first-time founder, Sam Cox to chat through her journey from pre-launch, to raising capital and most recently being featured on Shark Tanks Season 15 finale. Some highlights:

7:05 - Bulletproof de-risk launch strategy so you don't lose all your money

17:07 price testing and how to use psychology to drive higher pricing.  

19:49 how to drive higher subscription rates by decreasing the subscription quantity 

22:17 how to leverage surveys to learn from your customers and drive product adoption

26:15 How to measure Amazon

32:13 North Star - Contribution margin. 

37:07 CX as a sales channel