The Exchange-Presented by Olam Coffee

#17 The Coffee Roaster & Customer Training-Part 1


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Season 2 Episode 6 is the first of 2 parts on the topic of customer training. As Todd says, for coffee roasters, "training is the new equipment." But how much training, where, and when? Is it free? How do you manage customer expectations? Not only do Mark and Todd begin addressing these questions, but Todd was late for our recording sessions and, of course, Mark just let that go and didn't mention it ... at all.
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The Exchange-Presented by Olam CoffeeBy Mike Ferguson